Open 600 square meters of big stores, the market downturn is accused of "Great Leap Forward", the Prince password men emphasize "one-stop shopping" is imperative

Yesterday, the Prince password men's brand in Beijing's Fangshan District to open an area of ​​nearly 600 square meters, "Men's fashion shopping" store, which will be the first password Prince brand men's supermarkets start super store, the news just came out, It has aroused the concern of the industry. Prince password This once unknown little men's brand, done in Beijing in recent years is well-established, there was a period of time, the "Prince password shelves", "Prince password display", "Prince password training mode" and so on Vocabulary, became the best imitation of the traders in the same industry. Prince who bought the password clothes can understand that the men's brand broke the traditional concept of clothing, style has been the pursuit of bold innovation, focus on fashion sense, a sense of style, pay attention to changing style, in addition to clothing, all kinds of men's jewelry is its The main selling point. Continuation of the fashionable street line, to create "tide brand men's one-stop shopping", repel the market trailing, open shop is imminent! Analysis of the industry: the overall downturn in the apparel industry this year, mainly due to the impact of e-commerce, followed by the physical industry overcapacity on apparel retails have also caused some impact, and the prince password this move, described as being in desperation, not only did not Choose conservative development to avoid risks, but a big expansion of large stores, it is said that this nearly 600 square meters of large stores or not long ago a well-known sports and well-known leisure brand due to poor management and the withdrawal of the venue, but the Prince password men will these two Block venues as an important step in their own brand strategy, breath to win, is the "Great Leap Forward" or "another connotation?" Yesterday, the Prince of the password Xie Yongjun external confirmed this fact, the brand will be settled in mid-August, the store's decoration style will follow the latest brand SI image is expected to be officially opened in mid-September. Prince password will be through the store to achieve brand and consumer zero distance interaction, the customer can buy clothes in the big store, but also enjoy the free trial clothing and photo experience, image with guidance, WIFI Internet and a series of terminal services, so that customers really Into the Prince password world, the opening of 600 square meters of flagship store, the company strategic planning is an extremely important step in the future, the Prince password company will open 1,000 or even 2,000 square meters of flagship store for brand building comprehensive reputation, repel the market to imitate Who, so that more channels to see Prince password "soft power." Many friends around him criticized Xie Yongjun for engaging in the "Great Leap Forward." Xie Xiejun also has his own opinion. First of all, he repeatedly demonstrated his determination to open a large store. He told reporters: This year the industry downturn, overcapacity, increased labor costs, real estate Cost increases, e-commerce impact and so on, seemingly crises, there are also opportunities in the market like Prince password fashion brand new or popular by young people, the prince password is not to do their own, but to do Market, demand, we only have real concern for user needs, to accept the test of the market, the rest of his life, in order to see the development opportunities in the crisis. Prince of 600 square meters password how much? How much will the investment, the company has considered very clear, a rare opportunity for the market, we must have great courage to accept the outside world questioned, look forward to the Prince password men's brand through the store model, to truly meet the needs of users, with the Prince password Big store's Prince of the world password to pass on the youth dream of young people in the world, you have my brand culture.

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