Hong Kong retail industry re-transmitted bad news, Luk Fook Jewellery same-store sales fell 21%

Hong Kong Jewelry Group Luk Fook Group issued a statement on March 5th that the Chinese New Year 2015 Lunar New Year (February 5th - February 22nd, 2015) and the Lunar New Year of the Lunar New Year (January 17th - February 3rd, 2014) Compared with sales growth of 15%, it failed to offset the 25% decline in the Hong Kong and Macau markets. According to statistics, the same-store sales of the company fell 21% during the Lunar New Year.

According to the data, Luk Fook Jewellery's gold, gold (weight) and jewellery same-store sales in the mainland China market increased by 3%, 7%, and 65%, respectively, while Hong Kong and Macau markets fell by 34%, 33%, and 14%, respectively.

Luk Fook said that during the period, due to the slowdown in domestic economic growth, affecting consumers' willingness to shop in Hong Kong and Macao, the yen and the euro currency depreciated sharply, attracting a large number of domestic high-end consumers to transfer to such regions, resulting in a decline in turnover in Hong Kong and Macao. Luk Fook Jewelry said that although the same-store sales growth in the domestic market was ideal, it was dragged down by the decline in the Hong Kong and Macau markets, which accounted for a relatively large business. As a result, the overall same-store sales growth during the group period was -21%.

It is understood that more than six Fufu jewelry companies have been affected. Chow Tai Fook Jewellery Group Co., Ltd. also announced its Lunar New Year sales results last week. The data showed that the company's same-store sales fell 4%, and the Hong Kong and Macau markets plunged 29%.

Similarly, Chow Tai Fook performed well in the Chinese mainland market, and was stimulated by the overlapping of Valentine's Day and Lunar New Year. The same-store sales of the company's mainland China market increased by 9% during the Lunar New Year 2015. According to reports, Chow Tai Fook Group's sales in mainland China have exceeded the Hong Kong and Macau markets for two consecutive years during the Lunar New Year.

Previously, Chow Tai Fook's managing director, Huang Shaoji, said that the Group's strategy for opening stores in Hong Kong and Macao has become cautious. It depends on its location and cost to decide whether to open a store or not. Considering cost control, even closing a store or reducing the size of a store is a future strategic direction.

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