Since 2010, a new kind of “swinging shoes†in the Chinese fashion market has become popular. This kind of so-called "swinging shoes" is hard to say clearly what kind of shoes it is. In fact, it is more like a "summary speech" of consumer appeals, that is, the function of bodybuilding. Behind the swinging shoes is a number of unique and patented deposits. According to reports, Zhengda now possesses several national and world-class patents, including high elasticity, super slip resistance, super wear resistance, strong oil resistance, strong shock absorption, anti-static, no scratches, gas fragrance, high buoyancy, etc., and at the same time, it has created an international leader. The degradable green material, and apply it to Zhengda swing shoes.
From the product innovation, we also win the Wan Tai Shing Group. Jinjiang shoes are a collection of sports shoes, shoes, casual shoes, children's shoes, slippers, shoes, and other fields of many products, this year, the footwear market has emerged a new type of footwear: "Garden shoes." It is understood that "garden shoes", also known as "hole shoes," have been popular in Europe and America in recent years. In 2007, U.S. President Bush caught up with the wave of sandals in summer, and the "hole shoes" on his feet is the match. This type of shoe is so popular in Europe and America.
Under such a global industry background, Wan Tai Shing Group, which mainly produces children's shoes, has introduced ten EVA production lines. The production line will be used for the production of the new brand “Tow†garden shoes. According to Lin Weisheng, general manager of Wan Taisheng, this type of footwear, which has only become popular in Europe and America in recent years, has been rapidly promoted in European and American markets due to its features of practicality, fashion, lightness, and comfort, and it appeals to “garden shoesâ€. There are more and more people. He said that with the increasing awareness of the “Garden Shoes†of consumers and the gradual emergence of the market, Wan Tai Shing’s entry into the market at this time will do more with less. This time investing in "garden shoes", many technologies will also come from the United States cooperation team.
Lin Weisheng said that currently EVA products have huge development space and extension space. The “Twee†brand will build competitiveness from technological innovations, purchase foot-base databases and product patents, and plan to contact professional research institutions to develop professional EVAs. Products, technical innovation and breakthroughs.
Develop functional shoes to guide consumer trends
With Anta, Peak, Xtep, and 361, a number of strength brands have successfully listed in Hong Kong, after China's sporting goods market has a firm foothold. Quanzhou's other second- and third-tier brands are also actively developing their own market segments based on their own flexibility and strong plasticity, and are constantly developing new shoes and footwear.