E-commerce opens up new markets for the button industry


As early as the early 1980s, Qiaotou Town, Yongjia County, Zhejiang Province formed a professional market for button accessories. It mainly engaged in button sales and zipper sales, and gradually formed a production and sales base for button accessories. It was dubbed the “Capital of Chinese Buttons”. In Qiaotou Town, both the "year of the year" and the bridgehead button market are increasing the sales volume of buttons. It is also happening that an "electric shock" is happening.
In the shop at the bridgehead button market, the button seller Chen Haiqun is busy talking about orders with the customer through QQ. “Although the stores are still there, more and more transactions are being negotiated through the Internet.” Chen Haiqun said that she is talking to Alibaba about opening an online shop. After that, the online shop will become a bigger “stage” for button sales. .
Compared to Chen Haiqun, the “electrical shock” road of leaf encryption goes a step further. The Wenzhou Latitude Clothing Accessories Co., Ltd. he runs is a company that does not have any physical stores and sells fully e-commerce. At present, 100% of the various types of buttons produced by the company are sold through online stores, among which the online shop opened on Taobao is the main retailer and the shop opened on Alibaba.com is the main wholesaler.
The reporter opened Chen Haiqun’s online shop page and saw hundreds of colored buttons sorted by purpose, material, size, etc. Through multi-angle high-definition pictures, customers can easily select the desired variety, color, and make a good choice through online payment. Single purchase. "Buyers from all over the country and even the world can complete the procurement before the computer and they will not have to travel to the bridge for thousands of miles as before." Chen Haiqun said that the new online shop opened on Jingdong.com and Alibaba.com's foreign trade platform is currently operating. Further expand the market share in the country, and also sell the goods to more countries.
"E-commerce exchanges" has become the main theme of the bridge. One notable phenomenon is that the number of merchants coming to the bridgehead market has gradually decreased, and the bustling scene of the year has hardly appeared. With the rise of e-commerce, the tangible market gradually gives way to invisible network transactions. Wang Chunqiao, president of the Bridgehead Chamber of Commerce, said that there is less passenger traffic in the bridgehead button market. However, the brand of the market still exists, and the trading volume of products is larger than before. The average annual output value of the button industry has doubled in two years and has exceeded 4 billion yuan. yuan.
The rise of e-commerce is not only the increase in button sales, but also the improvement of the industrial level.
The production line of Qiaotou Mailifa Garments Co., Ltd. has a streamlined operation, and the ivory fruit from Ecuador, South America has been processed into a white, hard, high-level button with a natural texture.
“Our raw materials come from all over the world.” Sun Yongliang is the “head” of the button company that has been established for 20 years. Just when the reporter interviewed him, a batch of colorful coconut shell buttons had just been packaged in the warehouse. A few days later, these buttons will appear across the sea in Italy's fashion factory.
Contacting the e-commerce network, for Sun Yongliang, is to obtain global market information. He recalled that when he first started selling sales information on Alibaba's website in 2006, he invested more than 100,000 yuan and could not even recover his capital. Now, Meili has nearly half of its sales coming from online sales, of which nearly 60% From overseas markets.
The button industry is constantly developing. The buttons of Yongjia Bridge are scattered all over the world. The e-commerce industry has made the button industry and button enterprises take a big step forward, and has promoted the development of foreign trade in buttons. China Button Industry Network is committed to building China's largest Button Online Wholesale Platform, China Button Trading Network, provides professional, efficient and convenient e-commerce B2B services for button buyers and suppliers.
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