The most intimate filial piety is to exchange a good towel for the parents for the New Year.

How much wave can a towel make? On February 4th, an article titled "This is definitely what you don't want to face when you go home for the New Year" has soared to 100,000+, and even the background has collapsed. What is this article? How can't you face the fact that everyone's "swarming"?

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It is such a simple content, that is, such a sentence "going home to the new year for parents to put on a new towel" a picture, a sentence, poke the tears in the crowd. But in this incident, the most important thing is "send", and in the name of "filial piety", the towel is sent out and the form is simplified.

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The participation method of this event is very simple. Click the original link to enter the exclusive page for sending towels. Fill in the information and submit it correctly, you will receive the towel. In more than an hour, 5,000 sets of towels were all sent out, showing the hot activity.

The specific array is: 5000 sets will be sent on the first day, 5000 sets will be sent at 8:00 the next morning, and 10,000 sets (20,000 pieces) of towels will be sent out. It is understood that the cost of each set of towels is about 40 yuan, the cost of packaging each set of towels is about 3.5 yuan, the cost of each single logistics is about 8 yuan, and the cost is more than 500,000 yuan. However, the activity heat was not terminated because the towel was delivered, and there were many industry screams in the message area, and they called for the event.

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Xiaomi Leijun personally went out to leave the message platform, not to mention, Jingdong warm winter public welfare platform, entrepreneurship black horse and gold wrong knife, ofo small yellow car, Konka and other brands are calling for them, responded, called for the Chinese New Year to go home, give parents new towel! More dramatic, due to the surge in page views, the background crashed, causing unidentified readers to report it on the grounds of inducing sharing, causing the event to be banned. Fortunately, there was no danger. An article "The charity event for parents to change towels was banned, and the four questions of Zhang Xiaolong" made the event revisit the day in just one hour. For a time, a small towel, this is a heat wave...

To this end, we have found the event organizer "the most living". ("The most life" was established in March 2011, the most living towel is Xiaomi ecological chain enterprise, annual sales of 160 million yuan, monthly sales are stable at more than 10 million). Immediately, we and Zhu Zhijun, the founder of "most living" The person called the towel brother) conducted a brief and easy interview, and the words were full of emotions.

My question and answer with the towel brother

Q1: What was the original intention of doing this activity?

A: The original intention of doing this activity is very simple. I went home last year and saw that my parents still use worn towels. Actually, they are not without, but they are reluctant to change. I feel so sour and I am making towels. of. It’s like many parents are reluctant to throw away leftovers... So, I got this idea this year, I changed my parents’ towels...

Q2: Have you ever thought that this event will have such a big impact?

A: We didn't think that this event would be so hot. The system crashed on the first day, leading to a back-end complaint saying that we were doing fake public welfare. In fact, our purpose is to send the towel out, but how to send it, so that everyone can be satisfied? Finally, we decided to simply receive it directly. If you don't ask for others, others will be happy.

Q3: What is the role of the towel in your heart?

A: Towels are just a necessity, and they also represent a quality of life and lifestyle. It is a good thing for consumers to pay attention to towels and improve their habits!

The "most lived" towel is the millet eco-chain enterprise, and the Lei Jun platform is full of water, causing attention to nature. At the same time, it is labeled with the G20 exclusive, and the brand endorsement is hard enough. But the good story is not compiled, but polished with the product. Then, the 10,000 towels that "Towel Brother" gave to "parents", what is the quality? What everyone did not see was that "Towel Brother" had risked going to Xinjiang to find cotton, just for a good towel! The reason why "the most life" is getting more and more attention is inseparable from the guarantee of its quality.

The perspective of this magazine: high-quality products can win hearts and minds

From the perspective of market development, consumers' consumption levels will continue to increase, consumption concepts will continue to escalate, and demand for high-quality textiles will continue to grow. At the same time, the younger generation of consumers are paying more and more attention to product quality and the consumption concept is gradually improving. Therefore, in our previous interviews, home textile companies also said that in the future, there will be more opportunities in the high-quality domestic market!

With the upgrade of consumption, consumers need high-quality products and need more beautiful and refined products. This can be said to be a new growth point for enterprises and industries. For example, the Vosges Group, which is the "most living" product processing. Its "A+Life" series of products reflects the initiative of the Vosges Group to improve the quality of its products.

The design inspiration of "A+Life" comes from the public's concern for the living environment and the care for the health of the body. "A+Life", that is, "Class A Class", adheres to the three basic requirements of Class A requirements, excellent quality and balanced life. Each link is strictly implemented in accordance with the requirements of Class A products, which is conducive to ensuring greener, healthier, fluffy and softer products. , technology and fashion, smooth and delicate, to provide consumers with a focus on quality of life to provide safe and comfortable soft household items. At the upcoming "2018 China International Home Textiles and Accessories (Spring and Summer) Expo", Shangfu will present its products with stunning appearance.

Not only that, this year's show, in the field of towels, will also bring high-end series of towels based on pure cotton and sustainable renewable products and fashion trends. Beijing Wuyinliang Household Products Co., Ltd. will mainly display the home textile products necessary for consumers' daily life, and guide consumers to pay attention to the functions and environmental protection of household products, and more rational consumption. Nantong Dadong will also exhibit products with certain characteristics and highlights. For example, the high-yarn yarnless series, the product has high weaving density, the hand feels more supple, such as fat, more fluffy and plump, and the hand is as light, smooth and warm as the down...

Baishan filial piety is the first, this time, "Towel Brother" sent a towel can be said to send out feelings, but a good story must have a good product. This is true for towels, so for home textiles, for many consumer products!

Looking for a good home textile product, all in "2018 China International Home Textiles and Accessories (Spring and Summer) Expo"!

2018 China International Home Textiles and Accessories (Spring and Summer) Expo

Exhibition time: March 14-16, 2018

Venue: National Convention and Exhibition Center (Shanghai)

Exhibition Venue: Hall 4.2

Exhibition scale: 27,000 square meters, more than 200 exhibitors from 9 countries and regions

Exhibition content: exhibit categories include bedding, towels, sofa curtain fabrics, home decoration products, textile machinery, computer CAD/CAM and related publications

Six exhibition areas: bedding brand area, towel brand area, home textile fabric area, equipment exhibition area, overseas exhibition area and online direct supply area.

Seven major pavilions: Nantong Tongzhou Pavilion (bedding), Nantong Haimen Pavilion (bedding), Wujiang Zhenze Pavilion (silk quilt), Pujiang Pavilion quilting, Huzhou Pavilion (silk products), Tongxiangzhou Spring Exhibition Group (silk quilt) and Gaoyang Exhibition Group (towel products).

Editor in charge: Gao Wei

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