Fashion industry: building new advantages under the new dimension

China International Fashion Week 2018/19 autumn and winter series recently closed in Beijing. More than 60 fashion designer brands have been released, and nearly 100 fashion events have not only “ignited” the fashion popularity of the domestic market, but also attracted the attention of foreign fashion experts and commercial brands.

From the "window" of Fashion Week, it can be seen that with the development of science and technology, industry and cultural diversity, the Chinese fashion industry that embodies the oriental concept and quality manufacturing is showing new advantages, injecting a diversified value system and new life for the global fashion industry. power.

Activate global fashion "a pool of spring water"

When it comes to fashion, many people think of cities like Paris and Milan. The long industrial history, strong design ability and strong fashion atmosphere once locked the industrial discourse right in the West.

Today, Chinese fashion, which represents the power of oriental creativity, culture and technology, is being watched by more and more people and is gradually becoming a new trend to lead the way of life.

A group of embroidered mothers from the depths of the mountains, a plaque of embroidery and paintings, a dialogue between time and design... The release of the clothing brand Yiwen combines traditional handmade culture with classical painting and calligraphy to convey a strong oriental sentiment.

Some traditional fabrics have also been brought into the fashion show. The costume designer Yan Jun combines the linen spinning coat with the bold tailoring color to break up the Chinese elements and revitalize the traditional culture.

Fashion is not only heritage, but also creation. In this fashion week, after reabsorbing and re-innovating, the Oriental elements are given a more modern and international expression. The leadership and tolerance of the pioneering culture also gives people more imagination. Focus on personalized expression, create a more relaxed style, and adventurous spirit to make Fashion Week more international and contemporary. Light-sensitive fabrics, smart clothing, etc. also earned enough attention.

Zhang Qinghui, chairman of the China Fashion Designers Association, believes that the significance of fashion lies in breaking the boundaries. Whether it is the fusion of tradition and modernity or the tolerance of multiculturalism, it conveys innovative courage and cultural confidence. In this process, the Chinese fashion industry has gradually got rid of the imitation of Western culture and judging system, and expanded its own spiritual core.

Building a new way of connecting business

Behind culture is business. One of the characteristics of this fashion week is the market transformation ability, business support and atmosphere enhancement of design strength. In the connection between fashion and business, many new ways have emerged.

Industrial clusters move from behind the scenes to the front. The trend of the collection of featured towns, industrial platforms, and designer hatcheries is more obvious. The release of a number of designers at the Oriental Fashion Center during the Fashion Week has attracted much attention. Participating in Fashion Week in the overall appearance of the Fashion Creative Industry Park was not common in previous fashion weeks and other fashion weeks around the world. This collection release not only provides a more eye-catching stage for young designers, but also maximizes business incubation and industry matching effects.

Fashion Week and Double Creation are also one of the trends. It can be seen from this fashion week that the threshold for young designers is getting lower and lower, and the support and supporting capabilities are gradually improving.

Shang Kunyu of the Fashion Creative Eco-Industrial Park brings together a collection of works by four international designers, adding features such as buyer collection, fabric production, and e-commerce platform. At the same time, static exhibition areas and communication areas of different sizes are set up in almost every show, so that brand owners and consumers can better experience the design works.

In addition, the introduction of the Italian “Gold Scissors” Tailor Grand Prix not only provides a broader international perspective for Chinese versioners and craftsmen, but also opens the international market for traditional handcrafts.

The designer brand collection platform AnyShopStyle partner Xu Yang said that these commercial connections have accelerated the fashion week into the public's field of vision, the business atmosphere is more intense, and the platform effect and incubation capacity have significantly increased.

Using technology to give new vitality to the fashion industry

Fashion is "eternal new." The injection of big data, artificial intelligence technology and themes has made Fashion Week “future”, adding new ideas and giving the industry a new vitality.

During the period, some designer brands chose to use smart fabrics to introduce more comfortable and healthy clothing; social marketing that aggregates big data and intelligent algorithms has become one of the commercial features. In addition, the interaction of cloud images, online and offline integration, etc. allows consumers to intelligently choose their own fashion information and clothing, giving people a more trendy experience.

The release of clothing also conveys a new trend in industrial technology change. From the refurbished weaves and patterns that appear in the show, it is not difficult to see the change and innovation of manufacturing technology.

Some designers extend technology beyond clothing, combining intelligent production, trend design and precision poverty alleviation to deliver more humanistic care and social responsibility.

Tao Yin, director of the Department of Dyeing and Weaving Design at the China Academy of Art, believes that with the constant “energy” of culture, commerce and technology, the Chinese fashion industry will usher in the reshaping of value and open up a more exciting voyage.