MICKEY MOUSE BY SELECTED joint series "Qi" gathers to celebrate the Year of the Mouse

European fashion brand SELECTED and Disney together present the MICKEY MOUSE BY SELECTED New Year co-branded collection for the year 2020. The classic Mickey Mouse image brings the adventures and good memories of the China trip, transformed into a fun and exciting picture, leapt above the fashion, each piece of clothing narrates the anecdotes of the journey, and interprets endless oriental charm. The overall design of the MICKEY MOUSE BY SELECTED New Year's joint series is mainly based on Chinese red, and we wish to add jubilation in the new year. As the inspiration theme of this collaboration series, "Qi Juxiangxiang" is designed to hope that everyone can accompany family members and share the joy of gathering together in the New Year. At the same time, the same children's clothing series was specially launched to allow parents to regain childlike memories and share parent-child time with their children.

Men's tops

A jubilant atmosphere permeates the entire series.Exquisite embroidery and elegant printing are the key points of ingenuity in menswear.The embroidery details explain the jubilant atmosphere of the New Year. In the depiction of the image, the combination of local customs and culture in China and the delicacies and delicacies create a unique creative spark. The sweatshirt and hoodie are stylishly cut, with a modern silhouette that interprets the trendy style. The ink brush font "Eight-faced and exquisite" is paired with the image of Chinese noodles to interweave the outline of Mickey's head.

Women's tops

The women's New Year series selects high-quality fabrics combined with craftsmanship, and the classic Mickey Totem combines Chinese elements to interpret the image of the zodiac rat. Embroidery craftsmanship and superb printing are presented on the fabric.Mickey's image combines dragon and lion dance and Peking opera headdress elements to show the traditional Chinese culture in a fun and exciting way; Mickey's embroidered hoodie is paired with the luxurious bronzing font "HAPPY NEW YEAR" to convey liveliness. Jubilant New Year and good luck.

Children's Wear Series

The New Year's joint series specially launched children's clothing. The design of the same parent and child adds fun. At the same time that adult children can show their charms, children can find fun in the dressing experience. The whole family “strange” together to enjoy the New Year atmosphere!

About SELECTED

The SELECTED brand from Europe is a fashion brand with unique charm and taste under the Danish fashion group BESTSELLER. SELECTED was founded in Denmark in 1997 and entered the Chinese market in 2008. It has grown from its original 50 boutiques to more than 1,200. SELECTED combines a determined style, fashion creativity, exquisite quality and exquisite craftsmanship, and aims to create a modern image for rich metropolitan men. SELECTED menswear represents an elegant and exquisite life style, a beauty that is not inferior to its quality and taste, a model of a high-quality lifestyle for men. In 2015, SELECTED women's clothing was fully released. She was born for a self-confident, independent and outstanding urban elite woman. SELECTED women's clothing has fashionable design and exquisite details, and is committed to helping elite women easily create elegant and authentic style.