ITAT Group Shanghai fashion store (FASHION ITAT) stationed in Huaihai Road

On October 1, 2007, ITAT Group's Shanghai Fashion Store (FASHION ITAT) officially opened at 99 East Huaihai Road.

FASHION ITAT is the new element of the innovative model of the fast-fashion-oriented innovation model introduced by ITAT Group following the ITAT international brand apparel member store and the ITAT department store member club, specifically targeting 18-28 year-old mainstream consumer groups. Mainly.

Since September 2004, ITAT Group has opened its first member store with an area of ​​1000 square meters in Shenzhen, and has been in Beijing, Shanghai, Chongqing and Guangdong, Yunnan, Hunan, Jiangsu, Shandong, and during the Golden Week from the Mid-Autumn to the National Day this year. In 21 provinces and municipalities directly under the Central Government in Inner Mongolia, 100 stores were opened, and after three years, ITAT's store area across the country increased rapidly from 1,000 square meters to one million square meters.

FASHION ITAT uses black and grey as the background color for the entire store. The entire wall is decorated with black paint on the back. A dynamic curve product made of stainless steel is suspended from the sky. Costumes surround the store, highlighting the theme of urban young people pursuing fashion trends. The store has a T-shaped catwalk station, a semi-circular deck in front of the T-table, and accompanied by passionate background music. Customers can enjoy a model fashion show here.

Mr. Zhou Moru, Chief Financial Officer of ITAT Group

When the author asked how FASHION ITAT competes with H&M, C&A, ZARA, and other apparel stores that are now popular in Shanghai, Mr. Zhou Moru, the chief financial officer of ITAT Group, replied: “We can win on more humane member services. Lunch, free gift wrap, free umbrella rental, free personal image guide, free modification of trousers, free newspaper reading, free ironing, free parking, free internet access. The nine major ITAT members already have value-added services, FASHION ITAT also Added "free cocktails, coffee and drinks," "free billiards and movies" service.

We hope that FASHION ITAT will not only bring fun to members, but also become a paradise for their leisure life. ”