JESSIE 2019 spring and summer collection debut in Milan Fashion Week

(September 24, 2018, Milan) On September 24, 2018, Chinese women's brand JESSIE appeared at the Milan Fashion Week, and held the "JESSIE 20th Anniversary Milano Show" at the Grand Palace in Duomo Cathedral Square in Milan. This is the JESSIE women's brand. First on the international stage, with the theme of "retrospecting retrospect", take the "elegant" time machine with the star big coffee, and shuttle to the fashion capital of the sixties and seventies.

JESSIE2019 spring and summer big show gathered all fashion guests, the first row of guests including Chinese fashion creative people, well-known fashion stylist Han Huohuo, and Wang Yuanke, Yin Xu, Yang Xue three popular stars. Wang Yuanke, who played the role of the pure protagonist in "The Raiders", also came to JESSIE to join. Although Wang Yuan in the play is deep-minded, in reality, she is generous, and she wears a white shirt with a slight shoulder. She uses a slightly sexy three-dimensional silhouette to easily reveal her body, elegant and generous!

Wang Yuanke

Yin Xu, who also starred in "Yanqi Raiders", was fully opened, and the neutral silhouette suit was staged, which undoubtedly showed its intellectuality and elegance.

Yin Xu

The famous actress Yang Xue has a pink gauze dress, like an elegant fairy, light and smooth and full of rhythm.

Yang Xue

Han Huohuo just joined hands with Di Lieba on the Dolce & Gabbana show on the 23rd. He was deeply favored by the big fashion designers and he appreciated the JESSIE show.

Korean fire

(The first row of the show guests: from left to right - Han Huohuo, Yang Xue, Yin Xu)

In addition, the president of the Italian Apparel and Apparel Association, the president of the art school, the Italian business elite, senior fashion buyers, retail giants, Italian local artists and other industry celebrities on-site help, the hot spot is the best recognition of JESSIE. Pambianconews, Italy's most important fashion industry media, described Jessie's 20th Anniversary Show as the final show for Milan Fashion Week, which ended the perfect ending for the 2019 Milan SS Fashion Week.

(The first row of the show guests)

JESSIE's Milan show, dating back to the "70s and 80s", makes Chinese elegance full of sense of luxury. Closer look, each "trace" style is full of fashionable language in the 70s and 80s - power & freedom. The "retrospective" classic silhouette is undoubtedly the best tribute to the manual customization of that era, breaking the bondage, and being able to perform a strong and elegant image. When the geometric lines are integrated into the clothing structure, the oversized silhouette looks cool, so I want to immediately GET a piece!

Light and modern and modern is the most remarkable and basic feature. The natural color, the water ripple color, and the black and white interlude feel make the color of the press conference full of rhythm, full of feminine rhythm.

Prints, stripes and other patterns are vivid and vivid, with clear colors, neat cuts, graphic proportions of lines and harmonious asymmetry to create a modern, minimalist style.

In the Milan show, the participation of Chinese brands was higher than the season. JESSIE, who first entered the international stage, cherished the opportunity to compete with the big names, carefully prepared for the big show of Milan for several months, and repeatedly revised the plan to make the most careful match. Design consultant Federico Piaggi liberated his feet for Milan's fashionable hipsters, and specially designed leather woven shoes on the eve of the big show. In the big show background, the model's makeup, overall design, clothes, shoes, accessories, etc. are carefully matched one by one, and strive to best express the design.

(Designer curtain call: left - design consultant Mr. Federico Piaggi, right - JESSIE design director Ms. Zhang Qiong)

JESSIE has emerged in the international fashion circle, reviewing its growth path, and is also a bloody fashion circle promotion history! Mr. Zhou Meihe, the founder of the JESSIE brand, said: "The 20-year-old heart is unchanged, and it will only be brought together into this elegant bloom."

(Zhou Meihe and Wang Yuanke, Chairman of Shenzhen Jiexi Garment Co., Ltd.)

About the JESSIE brand:

Shenzhen Jiexi Garment Co., Ltd. is a subsidiary of Bosideng International Holdings Co., Ltd. (listed in Hong Kong, stock code 3998). Founded in 1999, it is a modern garment enterprise integrating design, production and sales. The company is headquartered in the national science and technology park - Tianan Digital City, Futian District, Shenzhen. After 20 years of development, the company has a sound management system and excellent design and marketing team. The annual sales performance has maintained rapid and steady growth, and in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Changsha, Wuhan, Zhengzhou, Taiyuan, Chengdu, Guiyang, Changchun and other places have multiple branches.

JESSIE advocates and pursues the design concept of “fashion and urban, elegant and classic”. With its precise positioning, fine workmanship and comfortable layout, it perfectly represents the clothing suitable for urban white-collar women. It has become a profession of urban white-collar workers. Preferred brand for women. At present, the JESSIE brand has a relatively complete sales grid, and has achieved remarkable achievements with its unique advantages and outstanding performance, winning the unanimous praise of the industry. Since 2005, the JESSIE brand has won various awards for many times. It has been rated as “Shenzhen Top 100 Commercial Super Brand”, “Women's Top Ten Satisfactory Brands” and “Famous Selling Women's Brands” , and has become the Shenzhen Municipal Government's efforts to build and One of the first “regional brands” promoted.