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The new generation of Dow XLATM elastic fiber to promote the fashion market denim market revolution
On August 29, Dow Textile and Textiles joined forces with industry chain partner DAZZLE and Texhong Textile Group to launch a XLATM Jeans at Shanghai's South Bank Art Center on the theme of "To Release Ego and Return to Perfection." night of". In line with the high-tech, high-quality features of the new generation of Dow XLATM elastic fibers, the entire event utilized a series of high-tech means in an authentic mysterious atmosphere that epitomizes Dow's XLATM elastic fiber More than 20 models on behalf of the international fashion denim clothing, giving guests an unprecedented visual feast. Variety style design unlimited jeans can be described as the eternal fashion in the international fashion industry, and style has always been the first choice of clothing people consider the factors. But the traditional denim fabric, but there are many unsatisfactory places, such as: If the denim is not elastic enough to wear comfortable and easily deformed, and elastic denim style and style is relatively simple, all because of a new generation of Dow XLATM Elastic fibers available to change. Incorporating Dow XLATM stretch-denim fabric, which overcomes the process constraints imposed by traditional stretch denim and offers comfort, flexibility and the ability to withstand harsh post-treatments such as chlorine bleaching, stone grinding, laser printing, resin And high temperature baking. This unique performance gives garment designers and craftsmen an unprecedented degree of freedom to use their imagination. As a result, unlimited creativity breaks through the limitations. Well-known fashion brand DAZZLE uses a new generation of Dow XLATM elastic fiber denim fabric for a series of creative design, and in the evening of the conference, in just half an hour for the guests were colorful presentation of more than 20 kinds of denim clothing, and some Fashion avant-garde, and some elegant, and some casual ease, keeping up with the current trend of international apparel trends. For the denim products, with a new generation of Dow XLATM, whimsy is more likely to put into practice, style and color will be more stylish. Soft and comfortable to wear more comfortable In the denim with 1 to 3% of Dow XLATM elastic fiber, can make jeans have a comfortable stretch, but also can well maintain the original look and feel of denim to reduce shrinkage, sagging or Bulging and other phenomena, even after repeated wearing and machine or dry cleaning, you can still maintain the flexibility and shape of the original garment. As a result, fashion style, comfort and flexibility, durability and other characteristics of wear both denim, consumers have a more relaxed and free choice. As the first elastic fiber based on olefin technology, XLATM was introduced into the international market by Dow Textile & Fiber Division in 2002 and is adopted by many well-known brand names worldwide. In addition to facing the denim market, Dow XLATM is also widely used in non-ironed shirts, pants, suits, swimwear, sportswear and other products. The XLATM Non-Hot Slim Elastic Shirt by the U.S.-based Bookcroft Fashion Company was also named 2007 Best New Fit Shirt by New York Magazine. This shirt is breathable, personal, and easy to manage. Ironing still maintain a good appearance and flexibility, has been widely welcomed by consumers and certainly. Together, Tianhong builds Chinese platforms Enterprises in China are also rapidly expanding their technological capabilities while increasing their output. The Dow Textile Division can provide them with state-of-the-art technology and products for fiber development while also providing worldwide sales and marketing support. Texhong Textile Group is one of the world's largest supplier of coated cotton textiles, specializing in the manufacture and sale of high value-added fashion cotton textiles. Adhering to the similar management and service concept, Dow established a strategic partnership with Rainbow in 2006. Rainbow has now become one of Dow's major partners in the textile fiber business and has co-founded an interactive platform for the research and development, weaving and production of XLATM fibers to jointly promote the development of new textile fibers and products. Dow and Texhong have jointly developed Dow XLATM cotton core-spun yarns and fabrics for the downstream customers of the dyed and yarn-dyed categories. Meanwhile, Dow will also help Texhong to recommend its XLATM core-spun yarn and elastic fabrics to global sourcing channels , To help establish a new sales channel. Dow Textile & Fiber Division looks forward to working with more excellent Chinese denim factories and fashion brands to provide Chinese consumers with more fashionable and comfortable denim products.