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Chitton clothing brand division moved to Wenzhou New Century Business Building
Recently, Zhejiang Qiaodun Fashion Co., Ltd. brand division officially moved into Wenzhou New Century Business Building, "jodoll" brand by leaps and bounds has taken an important step forward. After five years of rapid development, Qiaodun brand business department was established in 2006, starting from the original brand department of the company and has grown from less than 10 to almost 100 today. During the relocation ceremony, Shen Qinqin, chairman of Zhejiang Qiaodun Garment Co., Ltd., set forth clear requirements and ardent hopes for future development. He pointed out that the company's brand positioning, product structure increasingly clear, the brand operation of the set of procedures gradually clear, from 2007 to 2010, brand business profits have been substantial growth, the company also formed a certain backbone of the overall team established to maintain the company's normal Business development and daily operation of the organizational structure, rules and procedures and processes, developed a certain incentive mechanism. The company has officially launched the "Joint-stock Company Development Strategy" consulting project, hoping to use the domestic first-class consulting team of professional knowledge, to develop a clear, in line with the actual strategy of the company's strategic plan. Dai Xinxiang, vice president of brand division, summed up the history of the development of the brand division and the achievements made and elaborated the development strategy in the future. He promised to further establish the overall image of the company brand, integrate marketing and strive to make the Jatun brand a Standard, with high visibility and high reputation of the international brand. Liang Hui-kuang, Chairman of the Group, was there to congratulate and deliver an important speech. He called on all the Chaton people to work together to push the development of the brand of Jonathan to a new level. He said the company will also implement internal shareholding and attract more and more key employees to buy shares so that everyone will shift from "working" to "starting a business" from "outside employee" to "corporate shareholder". With the constant improvement of the market economy system and increasingly fierce market competition, the significance of the brand to the enterprises is becoming more and more important. The apparel industry is still evident in this respect. Due to the growing strength of domestic apparel brands and the continuous entry of well-known foreign brands, the apparel industry has entered a very crucial period of development. In 2011, the first year of the "12th Five-Year Plan" for national development was started. With the market reshuffle and brand competition intensified, A number of brand apparel will further consolidate the industry leader status, the apparel industry will show a marked acceleration of the process of branding. As Chen Dapeng, executive vice president of China National Garment Association, said: "The ultimate measure of the development of the apparel industry is the brand." Therefore, during the turning point of the industry, JT Garments Co., Ltd. will take the relocation of the brand division as an opportunity to step up branding : In the product, will be synchronized with the international fashion, to provide consumers with more professional, stylish and diverse products; in the terminal, to promote direct chain and other related projects, to create an international terminal environment; in brand communication, will be The introduction of international professional brand housekeeper, a reasonable allocation of resources, integration of high-quality global dissemination of resources, highlighting the core competitiveness.