Homemade brand to do domestic sales desktop clothing foundry pay attention to design catch popular

In terms of business strategy, they insist on only high-priced clothing and designer routes; even developing their own samples for use by Taiwan's branded apparel customers.

Taiwanese businessmen invest in the mainland, and the apparel industry is one of the major industries because Taiwan has abundant experience in clothing OEM. However, if it is relying solely on the mainland's low-cost labor force to do OEM and OEM work to earn “hard-won money,” Taiwan-funded garment factories will often have to relocate at a certain stage.

Yinte (Xiamen) Garments Co., Ltd. is a clothing company that accepts orders from Taiwan brand apparel and exports garments to Taiwan. It was founded in Xiamen in 2001 and has passed its 10th year. Although it seems that the main business is still based on OEM clothes, it is still competitive.

Making Taiwanese high-end branded clothing is only the Taiwanese characteristic of their products; in terms of business strategy, they insist on only doing high-priced clothing and taking designer routes; even developing their own samples for Taiwan’s branded apparel customers, they are able to establish The key to an invincible position. Today, they also have plans to create their own brands for the domestic market.

Bring Taiwan's clothing brand to Xiamen "My parents have been doing clothing for more than 30 years. Now the brand of this company is my mother's English name. She is the first lady in Taipei." The second generation Taiwanese businessman Huang Kongyi introduced the reporter to reporters. Say. Huang Kongyi is currently the business manager of Yinte Clothing Company. In 2001, his parents came to Xiamen to set up a clothing company in Tongan, and brought some Taiwanese clothing to Xiamen.

Huang Kongyi told reporters that there are three or forty brands that have cooperated with them. There are children's clothing brands, women's clothing brands, etc. Some of them are cooperating from the very beginning, and many have five or six years of cooperation history.

At present, what they are doing is the old Taiwan brand that has been in existence for 30 to 40 years. "Taiwan's clothing brands are one of the best in Taiwan in terms of Japanese brands. The boss is also an overseas Chinese."

“High-pressure requirements” produce fine products “Our products are sold in Taiwan’s department stores and are high-end fashion products.” Huang Kongyi said that the company’s products are characterized by a large number of styles and not a large number. "Simply put, it's not easy to buy a shirt. There are only a few items in one model and 20 at most."

He told reporters that the company insists that raw materials come from Taiwan and belongs to "secondary import." “A lot of raw materials for clothing are raw materials in Japan, Italy and other places. After importing it into Taiwan, it is imported from Taiwan to Xiamen.” He said that to ensure that clothing is truly high-grade, it can only do so.

Huang Kongyi introduced that the better the material, the more troublesome it will be. For example, the material of chiffon may be accidentally caught on the metal table. And the customer's demand for quality has been constantly improving. "The test of a white shirt is to look at the lights. If there is a black yarn, it will be unqualified." Under such "high pressure" requirements, the products that come out naturally belong to the best products. .

Designing and driving alone The company now has almost 80% of its products exported to Taiwan, and the other 20% are sent to Shanghai and other places. “From about 2007, some Taiwanese brand customers started to make the Shanghai market, so the products we handed over to go directly to Shanghai would be fine.”

Huang Kongyi said that he is optimistic about the mainland market, and they will also use their own brand of products to hit the mainland domestic market.

"In the past, there was no concept of fashion in Taiwan. All of them went to Japan and other places to learn." Huang Kongyi introduced, and "learning from" is not to learn how to do, but directly copy the style back. "How to make a version, do it directly, and print it directly. Their idea is that the money is printed like this, and the clothing is also printed like this." Many manufacturers in Xiamen are also like this, and which one is better to sell. This will invariably only follow the popular tail.

More Taiwan businessmen in the clothing industry, ideas still remain in the decades ago. “At that time they did earn money and thought that mainland China was behind Taiwan. According to the idea at the time, they felt that it was okay. In fact, they underestimated the level of mainland development. We must know that Shanghai is not an international metropolis.” Huang Kongyi Said, therefore, the development of various samples for customers to choose orders is what they have been doing. For Yin Te, thinking independently and designing alone is the only way to master the fashion. (Author: Chen Huaian)