The Opportunity and Coexistence of China Outdoor Products Industry

Large outdoor demand

Nowadays, people pay more and more attention to the quality of life and strive for more opportunities to contact with nature. Many office workers take off their business wear and transform into donkeys on weekends and enjoy the fun of hiking, climbing, rock climbing and other outdoor sports. At the same time, as people's spending power increases, the demand for outdoor products has greatly increased.

We know that the highly challenging and stimulating outdoor sports originated in Europe in the 18th century, and today the Asian outdoor market is accelerating. Statistics show that in South Korea, Japan, and China, for example, the growth rate in 2010 was 10%, 5% to 10%, and 50% respectively. The demand for domestic outdoor supplies market is strong.

European and American brands seize market share

The demand of the market has led to the entry of major professional sports brands in the world, which has led to increasingly intense competition. European and American outdoor brand enterprises have also accelerated the rate and proportion of investment in Asia. The world-famous outdoor sportswear brand - Colombia's sales in the Asian market have surpassed Europe, the Middle East and Africa. The live atmosphere at the 2011 Shanghai International Outdoor Sports and Leisure Products Fair that just concluded last month also reflects the growing interest in China’s outdoor industry.

The reason why Europe and the United States spleen can lead the trend of domestic outdoor brands, compared to the general brand, I believe that its growth can not be separated from the pursuit of good quality, superior functionality and high added value.

Domestic brands need to further improve the technical content

The development of outdoor products in China is not yet very mature. From the current domestic market, the variety of outdoor products is complex and the price gap is very large. Many consumers do not know how to purchase. What standards are there, in addition to the reference price, comfort, and style?

At the same time, there is a phenomenon that, compared with high-quality and high-priced European and American brands, some domestic brands can only aim at low-to-medium market share. For some consumers who are just involved in outdoor sports, they may choose domestic brands with inferior quality and technology. However, considering the high-risk characteristics of outdoor sports, they focus on high-tech fabrics, materials and manufacturing processes. Outdoor products can only gain long-term market favor.

It is understood that at present, there are no national standards and industry standards for outdoor products in China. The quality of these products is difficult to judge due to the lack of specific measurement standards. Many consumers can only rely on word of mouth to select the products they need. While further demanding the strengthening of industry standards, our domestic suppliers must seize the quality of products. Domestic brands still need to further increase their technological content and share a share with European and American brands in the high-end market.