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Fight Cheung brand men: adolescence to mature transformation
As the owner of its own menswear brand, Wang Deqi, the chairman of the board, brought Red Eagle (China) Co., Ltd. and its brand, Bo Xiang Men, to find the starting point for the brand in Anhui's No.1 Clothing Market. This kind of humane Wenzhou people, abandoned shrewd, regained their rationality. At present, the successful establishment of Wanqi Investment Group Co., Ltd. is taking a diversified path from the garment manufacturing and sales to the horizontal industry such as coal, minerals, logistics and real estate to make steady strides and realize his inner business blueprint. Regardless of the future potential of Vantage Group, Wang Deqi's early years of industrial experience, will be the core value of the group culture can not be scarce. In the past, when acting as an agent for others, in order to gain more advantage of advantage, the manager who is in charge of sales often played a game. Now he has a brand and runs a game with his big agents. Wang Deqi often tastes laughing when playing the game between acting agent and acting agent. Which taste, naturally he knows. Bo Xiang self-propelled men fly 2004, the first time in the commercial sea has been 12 years, do not meet to do carpentry, nor to do a foreign brand Wang Deqi agents, began preparing for their own brand. Fight Xiang came into being, this is a self-owned brand. He placed a great dream on the brand "Bo Xiang", but "Bo Xiang" is still in "adolescence" after all. Therefore, Wang Deqi can not have more experience than those already mature brand owners, but he alone Some keen to make the brand. Wang Deqi count the form of agents operating. He counted himself as an account: the country looking for 30 general agents, each agent operating 10 million each year, that is 3 million. Therefore, the business strategy of a large agent has become the ideal model in his heart, which can save a lot of management costs, "adolescence" stroke Xiang can ease the financial pressure. But one thing he knows, small brands to find a big agent, if you do not take the initiative, will lose more negotiation skills. "We wanted to find an entry point between traditional formal wear and casual wear, so it was casual for the gentleman." Thereafter, he conducted a practical examination of the market conditions of men's brands such as "Septwolves" and "Rimula" and hoped that from those who are already mature The similar style of domestic brands have some lessons, another breakthrough, have their own characteristics. Later, Wang Deqi invited TV star Tang Guoqiang to serve as "Bo Xiang" brand ambassador. Previously in the conversation between the two sides, Wang Deqi told Tang Guoqiang without any concealment, his brand has just established, not mature enough, but willing to work with Teacher Tang is real. Changshu start, the layout of the country, as fighting Cheung Wang Deqi as independent men's brand debut in the industry's first work. One-third of the year, Wang Deqi are running throughout the country. "It is normal to be rejected." Wang Deqi knows the competitive advantage of his products, but these agents are very real, do not see the goods, or products without distinctions, will not take such a market risk. "A year 10 million agents, there are several hands on the brand, they are very picky, but I also set their own profitability of the. Interesting things that everyone will do, this is the business of wonderful Office. "Busy down, Wang Deqi held a grand order in Changshu, spokesman Tang Guoqiang also come to help the agents came from all over the country. When the Cheung Cheung product launches show officially began, carefully prepared for two years of style and style, so come to the dealer respect and affirmation from the heart. In 2007, Bo Xiang men already famous in the industry, encountered a development hurdle. Warm winter so that most of the down jacket Changshu enterprises experienced a cold winter industry, fighting Xiang Xiang did not escape this blow, Wang Deqi turned to coal mines, in Xinjiang, Yunnan, Guizhou and other places opened up a second industrial operations. But in his heart, clothing is still a reluctance complex. "I have been preparing, so after leaving Changshu, I registered Red Eagle (China) Co., Ltd., and authorized to other garment enterprises to operate after two or three years of development, the Great Eagle brand and Cheung Fung brand has not disappeared On the market, this is where I can rebuild my garment quickly. "The Red Eagle, which started with the toughest times in Wang's career, became the best concept and symbol of his journey through apparel. He said that the reason why the Red Eagle has such a brand tension is due to the market-related Red Eagle brand has done very well, so their own clothing, nor the price out. New journey of Wanqi In July 2011, Wuhu Wanqi Investment Group was formally incorporated. This is the best platform for Wangde Banner and its multi-industry integration, as well as years of industrial experience. In addition, the great macroeconomic situation in the country also provides conditions for the Wanqi Group to take advantage of its growth. In January 2010, the State Council formally approved the Plan for Carrying Out the Industrial Transfer Demonstration Zone in the City of Wanjiang City from 2009 to 2015, with major issues foreseen by 2020. It was proposed that by 2015, the total output of demonstration areas Value more than doubled in 2008, the coordinated development of the tertiary industry to achieve the division of labor and cooperation in the Yangtze River Delta, complement each other, the integration of development, has become an influential urban belt in the country. This year is also the year when the country started its "12th Five-Year Plan". By now, the Wanjiang Economic Belt has officially become one of the most dynamic economic sectors in China and has also become the first choice for the manufacturing industry in China, especially the manufacturing industry in the upper Triangle. The new A round of economic development in Anhui Province across the board wide open. Fanchang foothold in the heart of the economic zone in Anhui Province, based on the original scientific planning and sustainable development strategy, opened the prelude to upgrade the economy of Fanchang. Suncun's garment processing and brand incubator, bearing manufacturing-based industrial industries and ecotourism-based urban tourism economy rapid development, manufacturing Fanchang - ecological Fanchang - brand Fanchang - venture Fanchang - vitality Fanchang, Fanchang started a new industry development Road, urban vitality to be room for improvement. As the team general manager Fu Hongyu and deputy general manager She Xiaojun are from Fanchang, under their introduction, Wangdeqi first set foot in the flourishing land, due to the influence of the Great Red Eagle brand, he was welcomed by the government. Under the strategic structure combined with its future development, based on the Suncun garment industry in the first village of Anhui Garment, Wang Deqi made a decision after the Red Eagle brand settled down in Fanchang. "Although Fanchang is not a developed place, this place has the advantages of preferential policies and manufacturing costs, and the Red Eagle can bring forward the development of the entire industry and create some value for the society." Decided, Wang Deqi said. In fact, from the original location Sun Village Garment Industrial Park to start the factory now, Wang Deqi is fulfilling his promise. From the brand building, Red Eagle began a new round of cultural system and the reconstruction of the brand system, in employment, to solve the Fanchang more than 300 local workers work problems. "Red Eagle brought many ideas, is changing the fashion industry in this area." Suncun officials have said. In the layout of Wangde Banner, not only is the headquarters of Hongying Garment located in Fanchang, but also the integrated group company of coal mines, transportation and logistics and real estate in the future involving its industry. The headquarter will also be located in Fanchang. The construction of the headquarters building of Red Eagle has started , Which also shows the long-term position of Wang Deqi on Fanchang's development. Red Eagle is Wang Deqi standing in the industry symbol, but also a powerful weapon for its dance. As a result of this brand as a basis, in the favorable economic zone in Anhui Province, it not only benefits the local economy but also brings impetus to the development of the enterprise. Although Red Eagle's garment production base put into operation shortly after the initial venture is still in the second, but Wang Deqi apparently chest has a long-term thinking of the future development of the brand, he began to try to open e-commerce and television shopping, relying on institutional cooperation, TV shopping Will begin testing the water in September more than 10 television channels, e-commerce began laying the most influential online shopping platform. While expanding its own brand channel, Wang Deqi also did not forget to provide resources for Fanchang Young Entrepreneurship. He is currently implementing an "Entrepreneurship Fanchang" program that will select 50 young people to join the Red Eagle Garment Business. The four-in-one business model of interaction among government, enterprises, banks and young people includes the provision of garment products by Red Eagle, the provision of financial support by banks, the provision of guarantee by the government, the wisdom and hard work of young people, the branding of the youth, the going out of the youth, the wealth flow Back to the new business model. Wang Deqi called this "Red Eagle Flying Plan," "Red Eagle to achieve more dreams, we need everyone's participation, we need more people's wisdom." "Our cause is not very successful, the road to go Very long, the company is developing, I will be very tired and relaxed, it means that the company is very mature. "Wang Deqi has all the dreams of his adolescent brand for his brand, but its development is extremely calm. This kind of courage for seeking truth from facts is respected, and this commercial attitude will certainly provide a steady stream of momentum for the steady rise of the Red Eagle.