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Interpreting the Evolution of Men 's Dress from "Point, Line and Surface"
Clothing is an image of the art of packaging, but also a taste, status symbol. Clothing runs through human history, its changes and economic development, political change, national culture, social aesthetic closely related. Clothing is an important part of human civilization and art. It specifically reflects people's way of life and sends out their ideology. "Men, looking for punctuality, keep the line of live, hold up" - the well-known domestic men's brand, "Jiuhe Wang" put forward a quite thoughtful "pants philosophy" - a Seiko good men's pants, no matter the point, Line, face, should work hard; a successful man, no matter the precise point, the line of persistence, the pattern of the surface, we must grasp the live. It ties pants and men, pattern and success. Perhaps, with "point, line, surface" to tidy a clothing boutique is a good way, but we can learn from "pants philosophy" to interpret the changes of pants, and then to men's dress evolution. From the exploration of the history and culture of western trousers and the grooming of the trousers of Chinese men since the reform and opening up to the present, we can find a "law of development" - the development of the trousers of men, from the germination and cutting of "points" to The richness of the "line", then the full prosperity, sublimation and transformation. The charm of men began in the book "Sex And Suit" by Anne Hollander, a double-legged garment historian who pointed out that "a man's body begins at the leg," a very pertinent point of view, Agree In fact, men's early attention to their own image, the "point" focused on the leg decoration. From the beginning of the Medieval Renaissance in Europe, men's dresses for the leg had been tirelessly pursued. Legs are the most important parts of men - the ratio between the upper body and the length of the legs is the key to human vision - only this ratio is very close to or equal to 0.618: 1 (mysterious golden section), the man can get the most perfect vision Effect (Chen Shixin works). Pants before the eighteenth century wave is: five breeches (breeches), then the men wear stockings to modify the calf or dance to exercise the leg. It is said that Napoleon is breeches and tight stockings with lovers, leg beauty in this combination with the double modification, glance. Subsequently, the concern of Western men on the pants, and gradually from the "point" to "line", reflected in two points - line and pants line. At the beginning of 19th century, Europe began to wear longer pants, people began to pay attention to the waist to tiptoe lines, in order to fully display the lines, stretching the proportion of legs, men even wear a belt to fix the trousers "foot trousers." Around 1880, the absolute appearance of the trousers line in the history of man's leg "decoration" appeared. It is a kind of pants along the left and right hem line out of the fold line, you can fully demonstrate the beauty of leg lines. At that time, the King Edward VII of the Crown Prince, as a fashion leader, pushed the pants line to an unprecedented height and had a far-reaching impact on contemporary aesthetics - lines are still the key points for contemporary men's purchase of trousers. It is understood that the advent of 1818 electric iron strong support pants line this popular way. By the early twentieth century, western men's clothing turned to elegant atmosphere, and the beauty of leg lines pursued by modern suits continued the aesthetic of the last century. Pants, has also been one of the men's focus of attention. Western men's world for the length of pants Passionate "sense of collapse," English called "break." Trousers slightly covered the top of the shoes, so pants line some "collapse", people feel "rest and breathing space," showing the pants, elegant men calm, which is where the charm. Chinese men's understanding of the charm of pants, later than in Europe and the United States. In the last years of the Qing Dynasty, Western merchandise was imported into China in a large amount, and "Western clothes" popularized in Chinese society. At the same time, modern European civilization facilitated the simplification of traditional Chinese clothing. Robe is the Qing Dynasty, the Republic of China ordinary wear a dress, the early Qing Dynasty robes and fat and large, long and instep. Loose, long and instep robe completely "covered up" legs, charm can not be found. At that time, the robe was one of the "must-haves" for mass costumes. No matter bureaucrats, businessmen, or ordinary people, it would be worn as long as it had a little economic foundation. In 1911, the Beiyang government promulgated the "service case", will be robes, gown as one of men's regular dress. In 1929, the government in the "service regulations", the official blue robe, dark horse as a "national dress." By the mid-1950s, robes disappeared. The influx of western-style clothing into the Third Plenary Session of the Eleventh Central Committee in 1978 was successfully held, and the basic national policy of reform and opening up was established. So 1978 has become a new starting point for political reform, foreign development, emancipation, economic development and cultural prosperity in New China. It is also a new starting point for the development of the new Chinese men's pants. In early 1984, Deng Xiaoping, chief architect of the reform and opening up, inspected the special economic zones in Guangzhou and Shenzhen. Afterwards, the Central Committee conveyed his important remarks. The spirit of the entire party and the entire nation was revitalized and a good situation of opening to the outside world came. The spring breeze of reform and opening up has given Chinese people a wide range of freedom in dress performance and costume choice. They are reflected in two aspects: freedom of choice, freedom from uniform and monotonous colors and styles; secondly, equal freedom, The dynasties promoted the clothing of all ages have shown that the level of service crown system, now eliminated. Along with the liberalization, Western culture and western values ​​have entered the market. As part of Western culture, a series of trend-setting western-style clothing and the modern concept of fashion culture - one of the typical representative of the clothing is dignified suit, continue to enter the ancient China , And "let the change happen." In the 1980s, state leaders took the lead in putting on suits and immediately put on them from the capital to various provinces and cities and to all towns and villages, from civil servants to teachers and wage earners. Reform and opening up have provided many opportunities for entrepreneurship. Some far-sighted entrepreneurs have identified the thriving apparel industry such as Li Ruguang from Youngor, Zheng Yonggang from Shanshan, Lin Congying from the Jiu-Mu King, Zhou Shaoxiong from the Septwolves, and so on. In the late 1980s, Mr. Lim started working in the apparel trading business. In the 1990s, he started to intervene in the production of apparel. The "spot" he chose to cut into the apparel was the apparel category of trousers (Chen Shixin's work). In an opposition voice, Lin Congying porcelain production in the famous town of Jinjiang Cizao started the first garment factory. In his opinion, clothing is necessities of life, everyone should consume, hot suit - then trousers is definitely a good business opportunity. In Qingdao, Dalian listed trousers appear hot, proved his vision. In 1995, Lin Congying at a banquet found a guest wearing a very special trousers, texture, excellent sense of drape, he worked through agents in the country, "monopoly" of this called " The fabric. This series of trousers listed caused a sensation, the cumulative best-selling millions, for the subsequent "men's trousers expert - Jiuhe Wang" foreshadowed. One of the classic examples of the development strategy and brand building of private-owned enterprises in China is one of the nine animal husbandry monarchs led by Lin Cong-ying, leading from a single product to a full range of men's clothing. The last century eighties and nineties Western-style clothing, trousers boom led the fashion fever, there is an impressive bell-bottoms, wide trousers became self-flattering young people, the pursuit of fashion logo. In fact, at that time, internationally, the bell-bottoms were coming to an end in the European and American countries. People's dress concept has changed, cheongsam, high heels again by the Chinese women's favor, people found that the original Chinese cheongsam this elegant, stylish and very good to show the beauty of the United States fashion. Casual, personalized trend of rise In the new century and the turn of the century, the concept of popular Chinese dress and aesthetic gradually being replaced by a strong pursuit of personalization, casual wear in the pants on the specific embodiment is the casual pants, the rise of jeans. From 2000 to 2008, China's social economy and culture continued to develop and prosper. Men's attitudes towards consumption, dressing habits and preferences tended to diversify. In terms of men's trousers, they have entered the multiple consumption of trousers such as trousers, slacks and jeans Time, pants product line to further enrich and improve. Western men's dress continues to have an impact on China. In the new century, China has closer contacts with the Western world, whether it is international trade, investment cooperation, cultural exchanges or tourism. At this moment, many Chinese people find that Western men are equally decent and graceful in their business wearing casual, comfortable business and casual wear. In their daily life or vacation, they pursue a relaxed and relaxed dress style. Focus on comfort, soft material choice. This leisure trend soon blew to China. Outside the relatively formal and rigorous trousers, slacks became the favorite new equipment for Chinese men. "Business casual men's wear" has also become a kind of dress concept that was recognized by consumers on the market at the time. The rise of jeans is a symbol, but also a sign. Tens of thousands of ordinary Chinese people, especially young people, are influenced by cowboys in the western United States. All kinds of new and colorful jeans are rapidly gaining popularity in China. Gold mining jeans originated in the western United States, due to wear-resistant durable, gold-plated by the welcome. During the Second World War, jeans were designated as uniform of the United States. A large number of jeans entered the Europe with American soldiers, making it popular all over Europe and gradually gaining popularity worldwide. Jeans are very popular in China and become young people to express the pursuit of freedom, youth rebel, and become a popular pop culture. In 2000, JiuMinwang company ushered in the field of development in the field of pants pants - brand men's overall market share ranked first in the country (market share from the China National Commercial Information Center of the country's major large retail businesses, business groups statistics ), But at the same time, men's trousers have limited room for growth, the next step will be where? In 2001, the company introduced the development strategy of "men's trousers as the core, men's suits and men's casual clothes as the two wings", and the expansion of the "line" from the single trousers to the series of men's clothing began to be extended by the company. Costumes also show a variety of consumer sites, in the original major shopping malls, based on the city's bustling commercial center appeared a lot of brand clothing stores. Costumes in branded stores are higher, but by virtue of the brand's unique appeal and product quality, it also wins the market. Elegant gentleman era 08 August 2008, the 29th Summer Olympic Games in China's capital Beijing grand opening. With the perfect planning, organization and implementation of the Beijing Olympic Games and the remarkable achievements made by the Chinese sports delegation, China has demonstrated to the people all over the world a "magnificent picture of peace, friendship and progress" with the Olympic Games as its carrier, Ring better, faster, higher, more passionate movement. With the hosting of the Olympic Games, China's economic, political and cultural progress has reached a new level. With the improvement of China's overall national strength and status, the Chinese element has become more and more widely used in the art of world apparel. The international fashion community slowly favors oriental culture and elements, China's profound cultural heritage, elegance and simplicity of Eastern elements and mystery, making "China Style" a global fashion element. Some well-known European designers, the combination of Chinese characteristics, traditional design or elements and Western-style tailoring, so that Chinese and Western costumes blend with a whole new look. In the meantime, more and more Chinese local designers put their works onto the T-units of Milan, Paris and other fashion capitals in the world, making more Oriental costumes debut on the world stage. Bain consulting firm in the "2012 China Luxury Market Research Report" put forward that "the Chinese luxury goods consumption in 2012 amounted to 306 billion yuan, accounting for 25% of global sales, has become the world's largest consumer of luxury goods Groups. "Chen Zhilong, chief operating officer of the French Grand Mercure luxury brand in China, believes that in the next 10 years, China will vigorously promote urbanization and consumer spending will further escalate. With the steady and continuous growth of China's economy, the consumption level, taste and aesthetics of the elite men in China are constantly improving. Modern society has entered a pluralistic, diversified and multi-layered cultural fusion. Men's appearances on the pants and the wearing of clothing appear in rich forms. The men's dress and inner needs in this era have been leapfrogged and qualitatively changed. This change is reflected in two major aspects, first, men choose different according to different occasions, appropriate dress; Second, pay attention to social wear etiquette, Western gentleman spirit and elegant dress, hoping to become an elegant gentleman. To suit as an example, some people think that the suit is no longer ordinary, but in fact the connotation of the suit has a deep-seated expansion. If you are attending important meetings, business negotiations, banquets and other occasions, the elite men will choose elegant business dress, including the choice can be the perfect match with the shirt, tie, shoes, leisure and party occasions, holiday occasions, leisure suits pay attention Feel soft texture, version of the shape of a comfortable but without profile, the process emphasizes the details of the deal, get rid of rigorous, restraint. At the moment, the Chinese local men's brand generally divided the goods into suits, casual and fashion three major styles. On the other hand, it is the desire of Chinese men for elegant gentlemen. In the minds of the people, the present gentleman in China should be courteous, courteous and modest, graceful in dress, elegant in conversation, self-respecting, knowledgeable, knowledgeable, caring, respecting and carefree, respecting women, Good interpersonal relationships, kind-hearted, elegant man. In the past year of 2012, as the leading men's casual wear brand in China, the "Nine Mu Wang" grandly launched the "Elegant Gentlemen" Ambassador Awarding Ceremony in China and actively promoted the "transformation of Chinese men to Chinese gentlemen." Last year, the animal husbandry king launched the theme of "elegant gentry formula", which is an expansion and enrichment of the connotation of Chinese clothing culture. At the same time, it is worthy of recognition (Chen Shixin's work) that the animal husbandry and morality of the nine animal husbandry king brought the spirit and social wear of western gentlemen into the life of the middle class in China and provided Chinese men with an elegant cultivation guide. Clothing kingdom Shen Congwen talked about the culture of clothing wrote: "Clothing reflects not only personal sentimentality, or a long and profound culture of this nation." We peep from a pair of pants men's dress changes, but also saw the history of mankind Change and development. From the splendid civilization of ancient China to the mourning and humiliation of the country in modern times, and then to the great rejuvenation of the Chinese nation today, the apparel has made a record for us. Men's pants, wearing a changing needs, let us interpret the social progress and development from a side. From the trousers cut into the development of men's trousers and then to the introduction of "elegant gentry formula", the success of the Jowu Wang described the potential changes in each period, accurately grasp the Chinese men's dress needs. In addition, the Chinese clothing culture and clothing to the world, is China's garment industry as a public looking forward to the general public, thereby reviving China's "Crown Kingdom," the glory. Chinese apparel brands and designers can only make continuous progress by looking for inspiration from China's profound history and cultural heritage, tapping the inherent culture and spirit of clothing and making innovations. National talent to become the world, only the clothing rooted in the national culture and tradition, combined with the development of the times, combined with the actual operation of the enterprise, foresight and down-to-earth in order to promote the development of the apparel industry, promote Chinese clothing with international standards, so that the Chinese clothing stride To the world!