Garment textiles from the channel

The era of 2.0 is coming E-commerce is undergoing industrial changes: With the gradual listing of companies such as Jingdong, Jumei Youpin and Weipinhui, the pattern of domestic e-commerce is changing quietly. Once upon a time, “Taobao” as a synonym for online shopping has an absolute advantage in the market. However, B2C platforms such as Tmall, JD.com, etc. are constantly being upgraded, and e-commerce companies such as Vango Eslite, Jumei Youpin, Jiuxiannet One after another, gradually set off a big curtain of changes in the e-commerce industry.

In the era of e-commerce 2.0, e-commerce has changed from a retail spoiler to a new consumer power: fast, mass, and low price are key words in e-commerce 1.0 era. The user experience, media communication, and omnichannel sales have become the core elements of the e-commerce 2.0 era. As the popularity of the mobile Internet continues to deepen, structural changes in the future of e-commerce will continue.

In 2013, e-commerce accounted for 7.8% of the total domestic consumer goods retail sales, and this proportion is still expected to further expand. With the online sales layout in the past few years, the omni-channel sales of some domestic brands have gradually taken shape. Traditional consumer brands are expected to use e-commerce channels to expand brand influence and expand market size.

The vertical e-commerce channel is expected to become an important part of the future e-commerce sector: vertical e-commerce channels are taking a place in e-commerce through their professional services. The vertical e-commerce channels represented by Jiuxianwang and Weipinhui continue to accumulate service quality and brand image. The fresh e-commerce and cross-border e-commerce are becoming the focus of attention with their special logistics needs and business models.