Xinshen Flax won the 2016 China Textile Industry Federation Product Development Contribution Award

2016 China Textile Innovation will be held in Beijing today, the new application flax won the 2016 annual China Textile Industry Association Product Development Contribution Award. "Thirteen Five" the first year, the trend in the country to encourage innovation in the textile industry, the new application flax in the dimension of creative fashion, model innovation, technological progress, etc., out of an industry transformation and upgrading.

“New Opportunities, New Advantages and New Momentum” is the core theme of the 2016 China Textile Innovation Conference. New opportunities are at the forefront, and enterprises to cultivate new kinetic energy and create new market demands are the only way for the industry to transform and upgrade. In particular, the conference commended enterprises that have made outstanding contributions to product development and industrial innovation. It is a privilege to receive the award for the transformation of Xinshen Flax from traditional textile enterprises to a multi-integrated group industry leader. For the core three major themes of the conference, Xinshen Flax has its own unique interpretation.

New opportunity - fashion creativity

Since 2011, Xinshen Linen has teamed up with Sun Lin, a designer of Dalian University of Technology, to create linen fabrics. With the common love for flax culture, Xinshen Linen & Sun Lin's clothing is based on Chinese classical aesthetics, modern fashion is the expression, and a unique fashion attitude to Dalian Fashion Week, Shanghai Fashion Week, Jiangsu International International T-stages such as the Fashion Festival and China International Fashion Week. Every conference to select a different cultural themes, and publish flax trends forecast for the next quarter, to become an international fashion circles twice a year of focus. In addition to cooperating with Sun Lin to do fashion innovation, Xinshen also cultivated a large number of makers, providing high-quality resources such as linen fabrics, proofing, venues, trademarks, etc., so that the creative inspiration of the makers on linen was put on the stage. The three major Maker brands such as “Ma Ke” and the dazzling array of linen clothing and household products are the fruits of the new Shen Chuangke.

New advantage---model innovation

Ordering traditional linen fabrics, from booking, proofing, inspection, production to final delivery, often takes several months. Xinshen Linen has created a “spot customization” model, and the designer has become a multi-party bond that connects consumers, fabric production and makers. Through in-depth insight into the needs of consumers, we will guide the innovation of fabric production and the design thinking of linen products, and prepare the spot before the consumer demand arises. “Flexible production” adapts to the changing consumer demand for fabrics. The “multi-category, small-scale” flexible model brings high-level experience with high sensitivity and good consumer experience. The 2016 Shanghai Fabric Exhibition is the best example: more than 1,000 kinds of exquisite linen fabrics are available to meet the needs of fabrics of different people and different situations. On-site observation, on-site touch experience, on-site comparison, the experience is amazing, and the industry is also praised.

New kinetic energy--technical progress

Eventually change the core technology is the kinetic energy of human life, and linen fabrics up close contact with the skin needs more technological innovation revolution. The introduction of Italy advanced design concepts, the most in line with the current development of new environmentally friendly linen fabric; the revolution carried out by digital printing equipment, both beautiful and great variability; explore intelligent textile technology, fabric texture upgrade experience in attempts to improve production efficiency; learning by intelligent link, Internet +, etc., to promote flax lifestyle angle to open up more, let go Ru Puluo accelerated lifestyle linen from the public ...... Hong Kong design Tech Expo, the way to have a long culture of flax In European countries, Xinshen Linen learns on the road and pursues it endlessly on the road of fabric technology advancement.

"By integrating the core resources of the multi-party, focusing on the linen market, deepening the demand of the linen consumer market, comprehensively making the new Shen linen fabrics refined, specialized and strong, and cooperating with the makers to continuously extend the linen industry chain." Chairman Li Jianfeng said . Fortunately, Xinshen Flax's innovative concept is in line with national policies and market conditions. It can be foreseen that Xinshen will achieve great success on the road of “13th Five-Year” textile innovation.