Sun Ruizhe: Under the competition, the collaborative innovation is inevitable

July 28-29, organized by the China Textile Industry Association, China Textile Information Center, China Textiles Development Center contractor, Fujian Heng Shanghai Group Co, Zhejiang Jiang Yuhua Holding Group Co., Ltd. to support the 2017 annual meeting of China Textile Innovation · Products The summit was held in Fuzhou.

Sun Ruizhe, president of the China National Textile and Apparel Council, delivered a keynote speech at the product summit to comprehensively explain the development status of China's textile industry, analyze the market situation of China's textile product development and the driving force for future development, and explore the efficient competition for product development. System path with value reengineering.

Sun Ruizhe, President of China Textile Industry Federation

Sun Ruizhe pointed out that at present, despite the changing external environment, China's textile industry maintains a stable position in the national economy and plays an increasingly important role. Since 2017, the industry has maintained a stable and good overall trend. From January to June, the industrial added value of the Chinese textile industry increased by 5.3% year-on-year, the main business income increased by 9.6%, and the total profit increased by 11.55%. Export trade industry experienced a negative growth after 24 consecutive months, from May this year positive growth. This reversed the one hand that export demand improved in quietly, it also reflects the industry transformation and upgrading has made good progress.

Innovation and development become an industry consensus

China's textile industry is in a period of critical transformation from large to strong. Guided by policies, supported by capital, and supported by platforms, the external environment for industry innovation and development is constantly improving. The systematic competitive advantage of China's textile industry is taking shape, and the synergy potential of the industry is huge.

At the policy level, around the revitalization of the real economy and the promotion of supply-side structural reforms, the state has formulated a number of leading, supportive and guiding innovation policies, such as the National Innovation Driven Development Strategy Outline and the 13th Five-Year Plan. scientific and technological innovation plan "and so on, for the innovative development of the industry escort.

At the level of funds, the multi-level capital market system and the multi-participating venture capital fund have injected vitality into the industry's scientific and technological innovation. At present, there are 105 listed companies in China's textile and apparel industry with a total market capitalization of about 700 billion yuan. Industry R&D investment has also continued to increase.

At the platform level, and constantly improve the personnel system and the growing wealth of ecological networks become a strong support for innovation and development of the industry. At present, China has the world's largest network of consumer groups, Chinese labor force is shifting from quantity to quality advantages advantage.

From the perspective of the industry itself, the systematic competitive advantage of China's textile industry is taking shape. The industry already has a relatively complete infrastructure and industry support. This allows the innovation of one link in the industry value chain to be applied and transformed in another link, thereby realizing the additive effect, aggregation effect and multiplication effect of innovation. There is a good foundation and huge space for synergy and inter-industry collaboration in the industrial chain.

Co-opetition is the current pattern of the world textile industry

Overall, the proportion of China's textile industry in international trade has not declined due to the negative growth of exports in the previous two years, and it has maintained a sustained growth trend. However, it cannot be denied that the international trade pattern is undergoing profound adjustments, and competition has become the overall pattern of the world textile industry.

"Shaping" is the competitive side. Under the influence of factors such as policy adjustment, smart manufacturing , energy revolution, capital cost, and raw material prices, the global industry's comprehensive costs are becoming flat. Proximity production and decentralized procurement have become a trend. The emergence of regional trade agreements has also exacerbated the trend of fragmentation of trade.

"God gathering" is the side of cooperation. With the market, capital, network, policy, culture and responsibility as the link, the global integration of the textile industry is developing in depth, and the resource capabilities among regions, countries and industries are being widely linked, effectively organized and highly coordinated. The international capacity cooperation represented by the “One Belt, One Road ” initiative has been smoothly promoted.

Under the competitive trade pattern, industry development is no longer a zero-sum game, and cooperation has become an important source of competitive advantage.

The textile industry is facing three new changes.

First, the consumer demand is diverse

At present, national consumption is still in a state of coexistence at different stages. Various forms such as living consumption, living consumption, quality consumption, and higher-level experience consumption are widespread in the whole society. On the other hand, the development of Internet technology and applications has led to the rapid development of long-tailed consumption, socialized consumption, and personalized consumption. With the new generation, which is represented by the 80s and 90s, and advocating individuality, it has gradually become the main consumer, and the demand is increasingly diversified.

Second, the innovation iteration speeds up

In terms of technical innovation, intelligence, green, characterized by ubiquitous, platform technology is to, agglomeration, fusion oriented approach emerged, information technology, textile technology, materials technology, environmental technology interacting with each other, the pace of innovation in the technology industry accelerate. In terms of product innovation, the R&D cycle and fashion cycle are shortening, and product iterations are accelerating. Lack of patience and short-term attention are forming a consumer trend that is transmitted to the front end of the industry chain, requiring product development and supply to be faster and more agile. The popularity of fast fashion mode, the rise of ultra-fast fashion brands such as BOOHOO.COM, ASOS, MISSGUIDED are good examples. New tools and new markets have spawned new models. Technological innovation and product innovation have made the industry model innovation industry increasingly rich, and the speed is accelerating, such as the industrial application of virtual enhancement technology and the innovation of the model.

Third, intelligent deep integration

Information technology represented by mobile internet, Internet of Things, cloud computing, artificial intelligence, and virtual reality has penetrated into all aspects of textile value chain such as design, research and development, production, marketing, and service. Intelligent manufacturing is becoming an important direction for the development of the industry. In October this year, China Textile Information Center and National Textile Product Development Center will release the world's first color trend report using artificial intelligence as a support. Not just business, industry, service organizations are deeply intelligent application. At the same time, the integration of information technology has also brought about fundamental changes in the organization, production mode and management mode of the industry, and brought new challenges to the development of the industry.

At present, the uncontrollable and unknowable factors that affect the overall development of China's textile industry are increasing. Faced with unlimited opportunities and challenges, the competition between enterprises began to transform into competition between supply system and innovation ecology. Collaborative innovation is inevitable.

New ways must have new ways. Under the competitive environment, there are three new paradigms for product development, namely open innovation, systematic innovation and sustainable innovation.

First, open innovation

Open innovation means that enterprises break through organizational boundaries and use innovative resources inside and outside the company to absorb value and increase value by adding and innovating resources during product development and commercialization. On the main body, the company employees extend to stakeholders including consumers; in management, collaboration changes from hierarchical structure to network structure, and tasks are transferred from subcontracting to crowdsourcing; in terms of models, including R&D crowdsourcing, Consumer innovation, strategic alliances, etc.

Second, systemic innovation

With the complexity of technology and process, the depth of integration, and the speed of renewal, the innovation model of relying solely on inspiration and individual ability has experienced great limitations in terms of speed and effectiveness. It is becoming an important choice for industry product development to carry out systematic innovation and realize scale economy and scope economy of research and development by engineering method. At present, the management system has begun to integrate into the industry's product development practices. The quality management system, environmental management system, social responsibility management system, and product development management system have been well promoted and applied in the business process. Systematic innovation has realized the transformation of innovation from “man rule” to “rule of law”.

Third, sustainable innovation

Sustainable innovation is a technological innovation system that achieves low-carbon development, green development, and circular development. It is an economic innovation system that balances the internal economy with the external economy, takes into account short-term benefits and long-term value, and is a society that realizes people-oriented, environmentally friendly, and fair market. Innovation system. With green raw materials, green design, green production, and recycling applications, sustainable innovation has enabled innovation to expand from being independent to being a good one.

Shaping the "new positioning" of China's textile industry

In the new historical period, we must complete the "13th Five-Year Plan" goal of the industry and build a "new three board" for the industry. The Chinese textile industry needs to focus on product development and technological innovation to shape the "new positioning" of China's textile industry. The industry has become an innovation-driven technology industry, a responsible-oriented green industry and a culture-led fashion industry.

Green industry, technology industry and fashion industry should become the new label of the textile industry, so that society can generate new awareness of the industry. This requires us to deepen technical restructuring, product structure adjustment, capacity structure adjustment and industrial restructuring, with technology transmission, intelligent efficiency, cultural empowerment, and internalization of responsibility as the focus, and promote synergy innovation and value re-engineering in the industry.

First, technology transmission

Establish and improve the industrial technology innovation alliance, product innovation alliance and industry technology promotion platform that combines enterprises as the mainstay, market-oriented, industry-university research and research, and enhance the differentiation and complementarity between the alliance entities. With the market, capital and data as the link, promote the transmission, transformation and integration of technologies between regions, supply chains and industries, deploy innovation chains around the industrial chain, allocate resource chains around the innovation chain, and realize R&D and market integration and innovation results. Industrial application docking.

Speed up the textile industry management system, standard system, credit system construction, promote collaborative innovation and technology flows. Improve the management system, deepen the industry's management system in the areas of product quality, intellectual property , product development, social responsibility, etc., guide and standardize corporate behavior; improve the standard system, promote the development and promotion of basic common standards and key technical standards in the industry, and promote Linking and sharing of industry resources and capabilities; improving the credit system, establishing a credit evaluation and disclosure system, reducing transaction costs, improving innovation efficiency, and creating a fair, orderly, and healthy industry ecosystem.

Second, intelligent efficiency

Develop intelligent manufacturing to promote product intelligence, manufacturing intelligence, and operational intelligence. In the textile value chain, we will carry out digitalization, networking and intelligentization of equipment, and build intelligent production lines and smart factories in steps. In-depth application of ERP, PLM, CRM, SCM and other management information systems, promote enterprise intelligent operation and management, and strengthen intra-enterprise collaboration, supply chain coordination and industrial ecological synergy. Promote the combination of sensing, communication, artificial intelligence technology and textile technology, accelerate the development of intelligent products, provide services with smart products, capture requirements, and link platforms, so that products become the starting point for product development.

Third, cultural empowerment

With creative design, fashion promotion and brand building as the starting point, we will enhance the added value of products and the right to speak in fashion by establishing cultural self-confidence. Industry textiles are closely related to consumer culture and traditional culture, and industries have great potential to achieve cultural empowerment.

Promote the deep integration of textile crafts and cultural creativity. Continuously promote the development and innovation of textile products, enrich product categories, enhance cultural value, aesthetic value and market value. Actively carry out the excavation and research of traditional cultural elements in the field of textile and garment, and realize the inheritance and protection of textile intangible cultural heritage in application and innovation.

Promote the deep integration of fashion trends and lifestyles. Taking lifestyle as the entry point, research publishes the trend from color, fiber, fabric to end product, promotes the transmission of fashion trends in the industrial chain, and creates the “big fashion” of the whole industry chain. Comply with the new trend of consumption, deepen the industry's exploration and application of sub-cultures such as secondary and network red in the social network environment.

Promote the deep integration of corporate culture and brand building. Guide enterprises to build rich corporate culture from the three dimensions of values, institutions and images. Based on corporate culture, promote the development of product brands and designer brands, establish the core values ​​of corporate brands, regulate the business behavior of enterprises, build brand visual identity systems and communication channels, and promote the coordination of corporate product style and brand image.

4. Internalization of responsibility

The social responsibility of the textile and garment industry is the responsibility of the Trinity. The first is human responsibility, the responsibility to employees and consumers, that is, to protect the productivity of the industry and meet the needs of the client. The second is environmental responsibility, including pollution prevention, resource conservation, and emission reduction, to improve quality connotation and to ensure future space. The third is market responsibility, focusing on value chain and innovation chain, strengthening operational efficiency and ensuring system fairness. To promote within the responsibility of, on the one hand the need to implement the construction of social responsibility system in outstanding companies, on the other hand, companies need good and positive regional industrial clusters duty of disclosure of information, publishing responsibility report, to create an environment of trust.

The China National Textile and Apparel Council is committed to the work of building social responsibility, promoting the formation of a consensus of responsibility and the realization of the value of responsibility. By integrating existing systems, China Textiles is building a visual Internet platform to provide channels for sustainable procurement docking in the upstream and downstream of the supply chain. There are now 500 companies landing platforms.

China's textile industry is in a period of transition from big to strong, and innovation has become an industry consensus. In a world of rapid change, deep correlation and uncertainty, Chinese textile companies need to adapt to environmental changes and accelerate transformation and upgrading. In the new historical journey, industry enterprises should focus on technology transmission, intelligent efficiency, cultural empowerment and responsibility internalization, strengthen product development, deepen collaborative innovation, shape new development advantages, and create a new future for the industry.