[Study] Enlightenment· Cheng Xiaoqin: 觅古呈新,悟用今今

The “Cheng Xiaoqin” brand was founded in early 2015, with Chinese clothing customization as the main body, including cheongsam, dress and zen clothes. With the national quintessence of "cheongsam" as the carrier, it is integrated into folk culture, with contemporary innovative artistic expression techniques, using natural fabrics and hand-made. Communicate a life state with life energy, interpret contemporary humanistic spirit, and achieve a balance between mind and environment. #探秘成晓琴· On the road CHENG XIAO QIN · ON THE WAY

Cheng Xiaoqin Quotations:

"A cheongsam, it seems to be very simple, yes, she is a silhouette, how she changed her cheongsam because of this iconic silhouette. But because of this iconic standard, the cheongsam looks Simple but not “simple.” However, she is more particular about the subtle changes in the layout, the subtle design of the matching and matching edges, the clever craftsmanship, the various forms of performance...not the cheongsam is the same, not only the body is so long Exquisite talents are suitable to wear, just because, just because you didn't find the right one for you."

"In the state of forgetting me, she did not have any shadows, or she has no way to classify the products of which era. She is the present, she is presented in her own self, she only has personal The symbol, she is not copyable. Sometimes she finds a new form for an old content, revives the old content, gives new insights, and is used again by people."

"All laws are natural, everything is out of the way, traveling, close to nature, and exploration is all for the sake of return, for meditation, precipitation. Only meditation can happen in all real existence. Life can only be created and enjoyed. Will not be disappointed."

"The test of the time can be classic. The clothes are like people, small to the needle thread fabric accessories, to the clothes space, after the time of polishing, experiencing the natural contraction, fade the surface of the color body, remove the new gas, into the popularity, emerge The beauty that comes out is time-consuming. It's better to talk about fashion design than fashion design."

"The nature of Cheng Xiaoqin? All I did was to convey a state of life with clothes as a carrier. Clothing is just a carrier, through which this carrier conveys the spirit of more local culture, even she is without nationality and borders, she It belongs to nature. Today, cheongsam is a national quintessence, she should be used by people, this is no longer a category of the Shanghai School, no longer a constant body. She should be alive, with soul and temperature. She is all-inclusive, she lets us praise life."

#对话成晓琴: Always on the road, enjoy all the scenery of the journey

Q: Please briefly introduce us to the development history and brand concept of your brand.

A: The “Cheng Xiaoqin” brand was founded in the beginning of 2015. It is based on the customization of Chinese-style clothing, and is mainly based on personal customization, including cheongsam dresses and Zen clothes. The folk craftsmanship, non-legacy fabrics, combined with the modern version, will be modernized and presented with an independent and humanistic design style. Pay attention to the balance between form and spirit and mind and environment. It has always been explored between fashion and art, tradition and heritage.

Q: What is your most interesting experience about fashion?

A: In the past two years, I have explored in Guizhou, and found the hand-woven fabrics of the Yi people's Lijiang River, the blue dyeing technology of Danzhai, and the broken embroidery of the Miao people's caves. The whole presentation is in line with my current design field. What I have been looking for. When I met these folks' techniques that were about to be lost, it was like thinking that applying these things to my work is a very fashionable presentation. The continuation of history is a constant tradition, combined with contemporary humanities, on the basis of history, the improvement is called inheritance, also called fashion.

Q: The key word for your brand is...?

A: Handmade, art, fashion cheongsam, design sense...

Q: What do you think Guangdong Fashion Week will bring to you?

A: Let more people realize the brand of Cheng Xiaoqin and give yourself a phased answer.

Q: You want to make a realization. The atmosphere of Cheng Xiaoqin's 2017 new product launch is...?

A: It happens naturally, so that the journey of "enlightenment" is closer to human feelings and more life.

Q: In your opinion, what will be the trend in the next quarter?

A: In the field of Chinese clothing, I think it is no longer a traditional clothing, but a more life-oriented, fashionable and personalized direction. Chinese clothing has become universal and precise, with a blend of tradition and fashion.

Q: Through which channels can consumers enjoy or purchase products from your home?

A: Exhibition Hall Address: 1502, No.13, Liede Haiwen Road, Tianhe District, Guangzhou, China Art Address: Xinghua Road, Guangzhou, Panyu District, Contemporary Art Center

Q: Do you think you are a dreamer? What are your expectations for the future, medium or long term?

A: I just do what I like. If this fate is changed, it is a dream. There is no specific outlook for the future, and it has been on the road and has been exploring. Enjoy all the scenery of the journey.

Editor in charge: Wang Zhen