Fendi Launches Stroller in the Baby Products Market

Following the spring and summer of 2011 launched for children aged 2 to 12 years of series, the Fendi's official website announced that further development of children's clothing market, Fendi. Fendi brand and Italy Inglesina baby products company signed a contract to launch a series of baby products.

芬迪(Fendi) 进军婴童用品市场推出婴童车

Fendi-Inglesina co-launched stroller

The Fendi-Inglesina range includes strollers, awning strollers (Inglesina flagship product) and baby sacks, which will be on sale in mid-2012 at certain flagship stores in Fendi and several multibrand stores already selling the Fendi Kids collection. This series of sales is handled by Simonetta, which is the franchisee for the Fendi Kids collection.

The contract between Fendi and Inglesina shows that the luxury brands led by Gucci, Lanvin and Versace are increasingly interested in children's wear. These brands have recently introduced children's wear series.

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