Robe Di Kappa Brand Creates New Field of Sports Fashion

Robe di kappa originated from Italy in the 60's pure fashion sports brand, once changed the traditional concept of a generation of sports apparel, as a brother brand with the Kappa belong to the Italian BN Group will once again attack, with a new attitude and perspective The world interprets the connotation beyond the movement. That is, the philosophical force in sports, he believes that the movement is no longer a one-sided concern for physical functions, and the pursuit of the organic unity of the spiritual realm and physical function is the ultimate goal of the “contributors”.

As we all know, RDK and the brother brand Kappa are both inseparable from one another and cannot be separated. Flowing from the blood of Italian Renaissance people, RDK inherits Kappa's relentless pursuit of freedom and innovation. At the same time, RDK has injected more connotations and beliefs into its own brand. Different from Kappa's sexy and unrestrained football temperament, RDK appears to be more low-key and introverted. He places more emphasis on the sports connotation in this new field, and strives to create high-end fashion categories with more humanistic qualities and concepts.

Innovation and change

In order to fully explore and interpret this "connotative movement" brand concept, RDK is very different from the brother brand Kappa in product design, fabric drawing and even shop style. RDK insists on the Italian humanistic spirit as the foundation, adds insights into current fashion and sportsmanship, integrates "connotative sports" into sports products, and strives to extend the concept of the brand to a new one that has not been touched by others. field. RDK attempts to influence people's definition of sports fashion apparel in this form. This is not only limited to the innovation of materials, the change of styles, but also the skillful change of the relationship between clothing and wearers. It helps people appreciate the quality, details, and expression of fashion, and gain more experience beyond the costume itself.

Many Italian clothing companies are convinced that the perfect tailoring is to highlight the advantages of the two sex figures, so they are trying to hide the wearer's body defects through clever cutting techniques. Similarly, for RDK's technical team: Clothing is not only a hanger display, but also needs to be experienced. The version that can reflect the merits of the wearer and the fabric that makes the wearer comfortable is the most basic and important content in their work. RDK's products, more emphasis on its material, profile, structure of the "implantable" three-dimensional design, rather than a flat design.

Since 2008, RDK has conducted strategic cooperation with UAL (London University of the Arts) to jointly explore the path of creative innovation in the branding of established sports brands. Many design teams from the United Kingdom, the Netherlands, Italy and China have re-examined and defined the blending of sports and fashion in sportswear, and found the most suitable expression for RDK in Italian cultural changes.