Since the fourth quarter of last year, China’s foreign trade exports have “returnedâ€, and orders from foreign countries have come to the fore, making the days of export-oriented enterprises that are in trouble due to the global financial crisis suddenly “betterâ€. They are now more embarrassed. Orders are missing workers to do. As a result, many foreign trade enterprises that originally planned to start domestic marketing have no longer considered implementing the plan of “transfer domestic salesâ€. A friend of mine, a foreign trade entrepreneur, called me from Foshan, Guangdong before New Year's Day. She had a Hong Kong-owned garment export processing enterprise. She had already recruited more than a dozen people for domestic sales and had already invested in developing the domestic market. Nearly one million yuan, due to the "unsatisfactory" domestic sales, and the foreign trade orders can not cope, it has already disbanded all domestic sales personnel, no longer do domestic sales.
Coincidentally, on Saturday and Sunday, I spoke to the bosses of foreign trade enterprises in Shanghai about the “6 Doors of Successful Foreign Trade Enterprisesâ€. There were more than 40 business owners who signed up for the competition. At the beginning of the course, there were nearly three I was surprised that the boss who paid the registration fee did not come to class. Yesterday afternoon, the training company that hosted this course called and told me that they called back to the business owners who gave up the training opportunity. In addition to the few people who were unable to attend the training because of the urgent service, most of them were because they were busy. However, there is no energy and time to learn the 'turning domestic sales' course."
If the foreign trade situation improves, foreign trade companies will not need to "transfer domestic sales"? My point is: No. There are two reasons:
First, although the foreign trade situation has improved, it may even be “continuously good,†but we must see three potential problems behind it: First, global trade protectionism is on the rise, with the low-priced products of Chinese companies continuing. Spreading to every corner of the world with the "flooding" will inevitably lead to more frequent and strong wave of trade protectionism in other countries, and even rise to the height of nationalist disputes, which will increase the market risk of foreign trade enterprises. Second, the good foreign trade situation will inevitably encourage a large number of foreign trade enterprises to increase production capacity and encourage new funds to join the export competition. This means that export competition will become more intense, and the inevitable result of encouraging competition is foreign trade profits. The third is that the domestic labor cost is increasing rapidly. With the “re-acquisition†of the new “Labor Law†that is “suspended†during the financial crisis, the production cost of foreign trade enterprises will inevitably rise, which will be to a certain extent Weaken the ability of foreign trade enterprises to participate in international market competition. In short, the foreign trade situation temporarily has a huge risk under the surface of the “peak and turnâ€.
Second, the domestic market is full of huge and continuous business opportunities. When the export situation improves, foreign trade companies should seize rather than give up this possible “slightly fleeting†business opportunity (most domestic industries and industries). The sub-sectors in the industry are still very extensive, so there are many opportunities. I would like to ask the boss of the foreign trade company to remember that you see your industry in terms of product performance, product appearance, product packaging, marketing and customer service. There are also flaws, and most companies in the industry can survive, which means there are more opportunities in this industry.) Business opportunities in an industry tend to disappear as their competition matures. For example, the market for China's home appliance industry has matured, leaving only a dozen or so oligarchy companies. It is more difficult for "newbie" to enter the home appliance industry and achieve success. For example, the segment of the men's suit is also maturing. This segment has been monopolized by some big international and domestic suit brands. New clothing companies want to be in the men's suits. Success will be very difficult. In other words, there are still many opportunities in many domestic industrial markets. It is a good time for foreign trade enterprises to intervene in the market. If you miss this opportunity, and wait until the foreign trade business has "problems", then think of "walking on two legs", maybe There are not many opportunities.
In short, the bosses of foreign trade enterprises with strategic minds can't leave the issue of “transfer domestic sales†because the current foreign trade orders are more up. In fact, as long as they continue to do business, they will probably face this decision sooner or later. Not so long after a day when many foreign trade companies had to think again about "transfer domestic sales" and then have to consider "transfer domestic sales", it is better to say that most foreign trade companies with short-sightedness are "returning" for the current foreign trade. When I did not know the "pre-risk", the company set a "dock" in the domestic market.