Children's clothing brand Claire joins hands with Li Yingfang to enter the Chinese mainland market

The internationally acclaimed Danish fashion company Claire Group was established in 1975. It inherits the Danish brand's consistent international design and high standards of quality. It is mainly engaged in adult women's wear, adult men's wear and children's wear, and currently sells in 25 different countries and regions. Lai Ying Fang successfully introduced Claire.dk, a mid- to high-end children's clothing brand under the Claire Group, into mainland China. The 2010 spring-summer children's wear collection specially designed for children aged 0-4 from March 6, 2010 will meet with consumers in the Infant Room Store. .

The ultimate goal of the Claire Group is to look for high quality in every detail. Claire.dk's children's clothing is the preferred brand of "safety" for many Danish parents. In order to ensure first-class materials and quality, Claire.dk strictly requires safety and no harm from the source of production. Each batch of clothes must undergo four water-washing tests before mass production. The unique operating procedures guarantee future high-quality products. At the same time Claire.dk always insists on the high safety of children's clothing. All fabrics must go through the safety inspection of their own factories to be listed. The main labels and labels of clothes are treated with a special soft process, not touching the delicate skin of the baby, so that children can be cared for. The mothers bought with confidence and the children were comfortable. Claire.dk unique functionality, sleeve detachment function, clothing length adjustment function, clothing liner wear function can achieve "a clothing and more wear," and baby equipment also comes with invisible hand bag, foot bag and other practical functional design .

Claire.dk's brand design is based on European-original styles, and incorporates unique Chinese elements in it to perfectly combine the characteristics of Chinese and Western cultures to form its unique brand style - casual sports, sweet fashion and full of playfulness . Claire.dk focuses on comforting and safe children's wear for children who love life, pursue high fashion and loves leisure and sports. It shows children's intimate contact with nature and perfectly illustrates the comfort and safety that Claire.dk represents. Environmental protection and healthy lifestyle. Claire.dk specially sent a special design team to meet the needs of the consumer market in the mainland. Based on the original style and reliable functions and functions, it integrated into the cultural elements with Chinese characteristics to create a children's wear series that fully meets the domestic market.

The new series of Claire.dk, which will be launched in March 2010, will continue the Danish tradition of fashion and leisure. This season's theme “SUMMER, SURF AND FUN IN THE GARDEN” makes this year's spring and summer an imaginative holiday. Children enjoy the fairy tale atmosphere in the garden, playing in the flowers, singing beautiful poetry. , eating sweet ice cream, as if a romantic gorgeous print. The material of this season is specially made of fine and comfortable long-staple cotton. This kind of raw material for the development of new, fine and thin high-grade textiles is 1.6 times more expensive than ordinary fine cotton. However, the new Claire.dk series does not increase the selling price of the product. Instead, it provides consumers with more premium long-staple cotton products at a price comparable to that of ordinary cotton. The product is softer, more hygroscopic and special. Silk effect, more comfortable to wear.

“To enter the vast Chinese market, Li Ying Fang is undoubtedly the best partner of Claire.dk.” Mr. Li Yan, the general manager of Shanghai Li Ying Fang Baby & Child Products Co., Ltd., is not unreasonable. Founded in Taiwan, China, in 1971, and entered mainland China in 1993, Lai Ying Fang has established its position as the industry leader in Asia's baby industry with years of retail experience. In terms of sales channels, Li Yingfang has established a set of sales channels covering the entire country by opening stores, setting up counters, joining franchises, etc. As of the end of January 2010, there were nearly 1,500 outlets nationwide. In the brand management of children's clothing, Lai Ying Fang not only owns its own children's wear brand, but also successfully introduced many internationally renowned children's wear brands including Barbie of the United States, Roberta de Camerino of Italy, Peter Rabbit of the United Kingdom, Chipie of France, etc., into China and conducted differentiated and differentiated operations. , To provide more product and brand choices to end consumers.

From March 2010, Claire.dk will be joining the 20-unit integrated counters for the Spring-Summer 2010 new series for 0-4 year-old children in Beijing and Shanghai, and plans to establish independent stores in department stores and large-scale shopping centers. Brand counters, by the end of 2010 plans to open up to 60.

This time, the Infant Room and the Claire brand jointly cooperated and hoped to inject new vitality into the high-end children's wear market in mainland China, setting off a new round of fashion trends from the Danish children's wear industry.

About Clarie

The Clarie Group was founded in 1975. Its founder Ander Hust is not only the owner of the group, but has also been an executive director of the group since its inception. The Clarie Group started from fashion women's clothing. With its distinctive design style and brand image, Clarie Group quickly established its brand value and expanded its business scope to other areas.

Claire Brand Events

1981: Claire original children's clothing listed

1984: Claire "New Fact" Boys Series Introduced

1990: List of children in Claire

1996: Listing of Mini Claire (6 months - 3 years old)

1999: Introduction of Baby Claire (newborn 6 months)

2006: Launch of HomE by Claire, an original household goods brand targeting women and children