Reading clothes and picking up the year: Ten years of original design of the sword

In the era of consumption upgrade, the original designer brand has high recognition, which can fully satisfy the needs of consumers to express their own personality and life attitude. Reading clothes and picking up the year is one of the representatives. In this exhibition, it cooperated with Shenzhen Nanshan Yixiu Original Legion to make the debut of the most beautiful costumes.

On October 11-13, 2017, China International Apparel & Accessories Fair 2017 (Autumn) will arrive as scheduled. This exhibition focuses on “Technology, Fashion, Green” and empowers the industry as a whole. In recent years, the original design brand has risen against the trend. In the era of consumption upgrade, the original designer brand has high recognition, which can fully satisfy the needs of consumers to express their own personality and life attitude. Reading clothes and picking up the year is one of the representatives. In this exhibition, it cooperated with Shenzhen Nanshan Yixiu Original Legion to make the debut of the most beautiful costume No. 2 Hall.

The clothing is mixed with natural materials such as cotton and silk, highlighting the texture and texture of the material, colliding with the natural language of the texture, and coincides with the attitude of the company to return to nature. It pays attention to originality, gathers a team of excellent designers, and uses a unique perspective to expound contemporary women's neutral, capable and introverted aesthetics of life, and pursues a natural and elegant attitude towards life. Advocate a stylish, elegant, neutral, and simple lifestyle.

According to the China Garment Network, Shenzhen Yiyiwu Ai Garments Co., Ltd. was founded in 2006 in the Special Economic Zone Shenzhen. It is an original clothing company integrating design, production and sales services. It owns reading clothes and loves clothing. Fashion original designer women's wear brand. Adhering to the designer's rational aesthetic standards for culture and art, he is committed to creating the beauty of oriental aesthetics.

The following is the exclusive dialogue between the Chinese clothing network and Xu Shuiying, the founder of the clothing collection year.

Q: China Fashion Network

A: Xu Shuiying, founder of the clothing collection year

Q: Please briefly introduce the brand of reading clothes and picking up the year.

A: I have been engaged in the clothing industry for many years. From traditional markets to physical chain stores, living museums, personal experiences and witnessed many experiences in the domestic apparel industry. In 2006, I was born, and I was born in 2016, just ten years in 2016. 2017 is just a new starting point. This is the source of the brand of reading and picking up the year. The brand that I founded in the tenth year of this industry is the so-called ten-year sword. This brand also interprets me dozens. Years of understanding and understanding of the apparel industry, I hope to make the brand a higher upgrade, and hope that the concept conveyed by the brand through the reading and dressing will affect those who love our products.

Q: What is the main style positioning of this brand?

A: Our brand style positioning is based on simple, atmospheric, fashionable and intellectual elements. For groups between 25-45 years old, designers pay more attention to details in product design, and women are made of cotton, hemp and silk. The feminine beauty highlights the dressing taste of our brand's suitors. Women who pursue reading and picking up products, they pursue fashion and have their own fashion touch. I like things that have cultural connotations and artistic feelings. There are years of precipitation, have their own aesthetic cognition, and more inclined to intellectual introverted oriental aesthetics. Returning to the essence of life, there is a unique pursuit of quality life. The color is mainly black and white gray, plus some popular elements, we integrate into the popular colors of the year, mainly based on elegance.

Q: What are the characteristics of the fabrics for reading clothes and picking up the year?

A: In autumn and winter, cotton, hemp and silk are the main ones. In summer, hemp and silk are mostly. Most of them use pure natural fabrics. I pay special attention to the requirements of fabrics and focus on materials selection. In fact, the style of a piece of clothing does not have to be particularly complicated, and the thing produced by its texture has a soul. Therefore, I will pay great attention to the environmental protection of fabric purchase and the health of physical contact.

Q: Where is the advantage of reading clothes and picking up the year?

A: We have a strong team of designers and a cutting edge design philosophy. For fashion trends, we have our own themes, customer analysis and positioning and development around these topics. The fabric texture has advantages, strong design, easy to match, fashion industry people, office workers are also suitable for wearing.

Q: What do you think about the planning and development of the future of reading clothes?

A: In terms of mode, we have channel sales including joining, and also have terminal collection stores. We first set up a terminal collection store of nearly 300 square meters to give back to fans who have followed our brand for so many years, so that they have a good shopping experience.

At present, our scale belongs to small and medium-sized enterprises in the industry. The operation team can quickly respond to market changes, and has rapid improvement in channel construction, supply chain management, product quality and customer service. This is our future market competition. Very beneficial, and in the industry along the way, there is always a follower who is highly recognized by our brand. In the future, there will be a short-term three-year plan for the development of reading and dressing, as long as we can segment the market and target the precise customer base. I am very optimistic about the development space of this brand.

Q: Do you need to find those partners who are invited to participate in this exhibition?

A: Our participation in this exhibition is mainly to find some terminal retail stores that match our product positioning and the resources of some buyer's collection stores. At present, we have strict control over the channels, and there is no intention of large-scale expansion, but we must implement stability. The company's strategy model, the company will have a comprehensive evaluation criteria for the partners, of course, this also means that we have absolute confidence in our current product quality and service to segment customers.

In the context of the rising demand for personalized consumption in the future, the special original designer brand will occupy the future Chinese clothing market, and China will welcome the new development of clothing brand. The brand is ultimately the expression and response of the inner traits of the human being. The future clothing must not only meet the functional requirements of the wearing and application scenarios, but also satisfy the spiritual needs of self-expression.

Editor in charge: Wang Zhen