Who is Hemy who is behind the acquisition of the four companies of Rainbow Group China, Sublime and Europe Blue?

In August 2017, Hermes Group, a wholly-owned subsidiary of the Heme Group, acquired 100% of Wenzhou Chonggao Department Store by way of investment. Wenzhou Chonggao Department Store Co., Ltd. has been engaged in the authorized retail business of internationally-renowned luxury brand apparel since 1996. It has represented many international high-end brands in Wenzhou, Hangzhou, Wuxi, Changsha, Wuhan, and Changchun, and owns different brands of Armani and Hogan. Dolce & Gabbana totals 60 stores.

In July 2017, Hermes Group, a wholly owned subsidiary of the Heme Group, acquired 100% equity of Shanghai Oulan through investment. Appointed Mr. Yu Yang, the founder of Shanghai Oulan International Trade Co., Ltd. (Shanghai Oulan), as the deputy general manager of the group and the general manager of Hermès Commercial, a wholly-owned subsidiary of the company. Shanghai Oulan International Trade Co., Ltd. has been engaged in the internationally-renowned luxury brand apparel authorized retail business since 2003, has more than 10 years of supply chain management experience, and has established agencies in high-end department stores and malls in Shanghai, Suzhou, Hangzhou, Nanjing, and Xiamen. The brand stores have more than 80 stores and have established their own O'blu cowboy brand integrated stores.

So far, Hemet has managed more than 45 international famous brands and is responsible for operations including Giorgio Armani, Emporio Armani, AJ|Armani Jeans, Boss, Jil Sander, Dsquared2, True Religion, Maison Martin Margiela, Paige, J Brand, Wild Fox, Joe's Jeans, Black Orchid, DL1961, Habi, Hogan, Dolce & Gabbana, MCM, Furla, Venita, Plein Sport, Arte, Versace, Versus, Rene Caovilla, a.testoni, Escada, O'blu and many other branded outlets , Olai shop, and multi-brand buyers shop; more than 260 boutique retail stores, covering more than 50 domestic first-, second- and third-tier cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, etc., all over the country; member The system serves more than 300,000 wealthy elites from high-end consumer elites.

As a full-scale brand operator serving high-quality brands, Heme Group not only covers the landing and development of international high-quality brands in China, but also owns independent designer brands. At the same time, it also cooperates with the world's top designers in cross-border cooperation, and brings the latest international quality lifestyles to consumers through online and offline channels to promote the cultivation and promotion of national brands.

In addition, Heme Group also established a Hemei CRM system by establishing an online e-commerce platform. Online inventory forms a source of goods for online e-commerce and O'laidian stores to meet consumers' all-around quality consumer demand.

In addition, based on the Group's numerous international brand operating resources and the strong regional operating capabilities of its subsidiaries, combined with the serious oversupply of domestic commercial real estate in recent years, the Group will also attract, plan, operate and operate commercial properties. Multi-dimensional service provision, and cooperation with some commercial real estate, establishing a self-operated international brand complex throughout the country.

In the future, Hemet Business will continue to acquire and incubate high-end fashion brands with potential at home and abroad to serve major high-quality brands at home and abroad. To build a Hermès CRM system, cultivate more national quality brands, capitalize on capital advantages and platform values, and create high-quality domestic and international brand ecosystems with Hermès characteristics, and become the first platform for full-service high-quality brands at home and abroad.

About Heme Group:

Founded in November 1994 and listed on the Shenzhen Stock Exchange in February 2010 (stock code: 002356). After the 2016 industrial layout and structural adjustment, the fashion brand FMCG industry is now entering the quality consumer market and is committed to becoming the most influential quality consumer industry group in the world.

Hemer Group takes commercial operation as its strategic core, integrates brands with global influence, builds international brand alliances, and builds online and offline channels for the agency, operation and promotion of international brands, and serves upstream and downstream B-end companies in the industrial chain; Through accurate control of contemporary consumer trends, design, planning, cross-border integration of quality consumer goods, serving the C-end quality audience; through understanding, combing the standard system of international brand operations, setting industry standards and opening channels for internationalization of national brands .

The existing Hemei Group's various business segments provide services and support for all segments of the scenario-based consumer industry chain. The global designer team in the commercial field, through the vision of the current international design, consolidates through the integration of China's intangible cultural heritage projects. Cultural artwork with cross-border properties promotes Chinese culture to the world. Its tourism industry segment is dedicated to the upgrading of China's tourism consumer goods industry. It uses geographical and historical culture as a carrier to establish a tourism-oriented consumer industry platform based on China and the world to build quality. The consumer ecosystem; its financial platform, through the combing of industrial chain resources, shoulders an active role in industrial investment, financing, consumer finance, financial services, brand funds, etc., to make financial service life; its creative technology sector focuses on The research and development of intelligent technology products, and the guideline of science and technology, also provide a guarantee for creating a quality life.

Hemei Group currently has subsidiaries in Heme Business, Hermé Travel Industry, Per Kelami, Eugenia, UBS, Haomei Assets, Huizhou Hao Ningda, and subsidiaries under the guidance of the “Chinese Culture+” strategy of the Group. To provide comprehensive support and services for the realization of the strategic goals of the world's most influential quality consumer industry group.