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Meihua Sportswear: "Never Say" Chinese Brand
From the 1960s to the 1980s, Chinese people took pride in wearing plum sports attire. Whether at the national or provincial levels, many sports teams proudly donned these garments. As a professional sports brand, Meihua made history when it became the official sportswear for the Chinese delegation at the 23rd Los Angeles Olympics in 1984. This marked New China's debut at the Olympics, where athletes like Xu Haifeng, dressed in tailor-made plum sportswear, claimed the nation’s first-ever Olympic gold medal. Lang Ping and her volleyball team also etched their names in history with an Olympic victory, achieving consecutive world championships. Meanwhile, renowned high jumper Zhu Jianhua brought home China's first Olympic medal in athletics, breaking the zero-medal streak. These plum sportswear pieces bore witness to the triumphs of China’s "Golden Generation."
Back then, not only athletes but also everyday citizens embraced plum sportswear. From school-going teens to fitness-loving elders, this apparel found its way into many households. What set plum sportswear apart was its unique "polyester-cotton interwoven" design. The outer layer, dyed with chemical fibers, was vibrant, fade-resistant, and non-shrinking, while the cotton interior was breathable and comfortable.
One of the standout features of plum sportswear was its perfect fit. Tailored specifically for athletes by the National Sports Commission, these clothes came in sizes like 90cm, 100cm, and 105cm. Some export models used international sizing (S, M, L). Interestingly, the era of plum sportswear coincided with trends like "mod" and "old school" fashion.
The brand’s iconic designs included the National Red and White Striped and Shihlin Blue and White Striped styles. Premier Zhou Enlai himself had requested in 1972 that plum sportswear be developed for national sports teams, emphasizing durability and non-fading colors. After trials, they settled on two signature colors—Shihlin Blue stood out for its practicality, as it resisted stains and could be worn casually or during workouts.
Meihua sportswear was renowned for its longevity. A memorable moment occurred during the 1990 Asian Games in Beijing, when a North Korean athlete caught a reporter's eye due to their plum sportswear. Upon learning about its strength and breathability, the reporter marveled at its quality.
Chinese Classics, Authentic Originality—Meihua Sportswear embodies the indomitable spirit of China through its rich heritage, classic style, and exceptional craftsmanship!