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Heng Yuanxiang Li Qing presents the Asian Games to China's sports delegation dressed expedition
On October 25th, the press conference titled “China Hengyao Moves to Asia – Hengyuanxiang Presents Its Best to the Asian Games for the Chinese Sports Delegation†was held at the Press Office of the State General Administration of Sports. The official unveiling of the 16th Asian Games attire for the Chinese delegation took place during the event. Ma Jilong, Director of the Equipment Center of the State Sports General Administration, Li Hang, Deputy Director, and Chen Zhongwei, Deputy General Manager of Hengyuanxiang (Group) Co., Ltd., were present. Athlete representatives, including Zhang Lin, the first torchbearer, and Wu Minxia, an Olympic diving champion, attended the event. He Chong, a model, made his debut in the Asian Games uniform, adding star power to the launch.
The clothing features traditional red and yellow colors, symbolizing a long and prosperous life. It reflects the positive spirit of the Chinese athletes and expresses good wishes for their success. Wu Minxia noted that the design continued the iconic red and yellow theme from the Beijing Olympics, making it feel familiar and comforting. She hoped the "eternal" symbolism would bring good luck to the team.
Chen Zhongwei explained the significance behind the badge featuring the phrase “China Ever Good.†The design integrates a red star, representing national pride and unity. The use of the character “Heng,†meaning “eternal,†highlights the brand’s commitment to quality and tradition. This collaboration between Hengyuanxiang and China’s sports community has spanned over a decade, from supporting the Chinese Football Professional League to becoming the official outfitter for the Beijing Olympics and now the Guangzhou Asian Games.
At the end of the event, calligrapher Zhou Xianglin wrote the words “China Ever Good†on the spot, wishing the delegation success. Chen Zhongwei also presented a painting titled “The Year of the Tiger†by Cai Yuxian, hoping the Chinese team would shine brightly at the Asian Games.
Hengyuanxiang has grown from a small cashmere shop in 1927 to a leading textile group with thousands of outlets today. Through its partnership with China’s sports sector, the brand has not only contributed to the nation’s sporting achievements but also achieved its own growth and recognition.