Mrs.Ren, who is passionate about art and love beauty, is the manager of a foreign trade lingerie company and negotiates with a client in Australia due to business relationship. Starting as soon as she embarked on the Australian land, the sunshine splashes and the clean, new cityscape has swept away all her unpleasant emotions, leaving her with a sense of openness. In the deepening, the calm between the people of Australia frankly, the harmony between man and animal life, the close contact between man and nature, the diversity of cultural landscape ,,,,, all impressed her, freedom Harmony and self-sufficiency here is actually reflected so vivid.
Dye-able Spandex
Aoshen® Dye-able Spandex was developed by utilizing new formula and technology to increase the dye stuff reaction group and its permeability in spandex yarn, so as to ensure perfect dyeing performance and color-fastness to solve the problems such as color differences and white exposal in fabric of General Spandex yarn.
[Technical Superiority]
1.Aoshen® Dye-able Spandex also has property of Heat-resistance;
2.Meet requirements of strict dyeing conditions and double-dyeing;
3.Fabrics maintain bright color after washing;
4.With nice uniformity and can be used in Warp-knitting, Circular-knitting , Laces and Covering.
[Specifications]
15Den
20Den
30Den
40Den
70Den
105Den
140Den
210Den
[Instruction]
Accompanying yarn:Nylon.Polyester.T/R
Dye stuff:Acid/Disperse Dye stuff
Dyeing temperature:Up to 130℃(soaking time less than 45min)
Dyeable Spandex,Dyeable Polyester Knit Spandex,High Elastic Dyeable Spandex,White Color Dyeable Fabric LDZ New Aoshen Spandex Co.,Ltd. , http://www.ldzspandex.com
Fall in love with the Australian atmosphere at the same time, the client company "bassoni" underwear brand "littleminx" underwear suddenly broke into the eyes of Mrs.Ren, free and easy brand spirit is not perfect integration into the Australian pure style it? Why not bring such a free and easy style and spirit of the brand to Chinese women do they face the pressure of work and life is not in need of such a return to nature, the state of self-release it? This idea has also been "bassoni" President Australian Chinese Xie Lewen strong support, after repeated previous market research and a lot of research work, Mrs.Ren finally at the end of the successful "littleminx" will be introduced into China, hoping to bring modern A Chinese woman from Australia's personality underwear style.
Brand Positioning
The main consumer groups: the psychological age of 25-35-year-old pursuit of fashion, the pursuit of freedom, self-esteem, love of nature, know how to enjoy life's intellectual woman.
They live in fast-paced life, work pressure environment, but the inner desire to break through the turbid coat, longing for unrestrained, eager to return to nature.
They are highly self-conscious, do not like people and smells, flow in the stereotypes, keen on the freedom of clothing with, not dominated by their own good.
They have a high level of awareness of fashion and leadership; strong consumer power; pay attention to product quality, high art design content, like the distinctive style of the brand; brand loyalty higher, pay attention to the brand identity sense of belonging, easy Brand design and cultural communication resonate.