Spring 2012 New York Show: Chinese service companies get a good opportunity for American buyers to make up their orders

Changes in U.S. Buyer Purchasing Strategy Textile companies should grasp the opportunity to make up for purchases in the purchasing season.

As a result of the economic downturn, the "purse bag" of US buyers has tightened. Some textile companies that participated in the China Textile and Apparel Trade Fair (the New York Fair for short) reported that the number of export orders decreased significantly in the second half of this year. Now the orders of US buyers are getting smaller and smaller, and they are obviously stronger for low-priced orders. Interested in the export of textile enterprises to the United States is experiencing a new crisis comparable to the 2008 international financial crisis.

At present, the purchasing power of the US market is not optimistic. According to data from the US Department of Commerce, department store sales increased by 1.1% in September, and apparel sales increased by 1.3% from August. Exhibitors attending the New York show in New York in July this year reflected that the purchasing power of American consumers is still weak, and the retail market's selling prices are not going to go up. And in some supermarkets, there is a tendency for large packaging products to become smaller. For example, in some supermarkets in New York, the original five bags of socks became three bags. Because of the economic downturn, low-priced goods are more likely to attract consumers' attention, and three bags of socks are better than five.

Many U.S. purchasers have reduced their expectations for the future market, and have compressed their purchases when there are still stocks. And the international market is expected to be cautious, not dare to make long-term orders, big orders. In addition, U.S. purchasers are extremely sensitive to the prices of suppliers' products under conditions of poor demand. Some exhibitors stated that in this case, companies should adjust their profit targets and not be too thin. Whoever can maintain customers in this economic “winter” can be the winner of the coming spring.

The weakness of the US retail market and the direct impact on China's textile and clothing companies is that orders have continued to shrink. Some exhibitors reported that since the third quarter, not only new customers have not been added, and the order volume of old customers has also shrunk significantly. There are also exhibitors who said that as many old customers still have their inventory in hand, their willingness to purchase new products will decrease. However, after the baptism of the financial crisis, textile and apparel export companies have become more sensible in the face of reduced US orders. Not pursuing large orders or nuisance orders has become a wise choice for many export suppliers.

Some exhibitors even more optimistically stated that many buyers are now afraid of taking long-term orders and big orders because they are cautious about the market. Buyers dare to adopt this kind of purchasing strategy and have strong orders in the first half of this year. There is also a considerable relationship between adequate restocking. . However, when the inventory is consumed to a certain amount, U.S. buyers are likely to make up for the bill.

According to an analysis by the relevant person in charge of the China Textile Promotion Council, organizer of the New York Fair, clothing is a necessity for daily life. Even if the economy is depressed, there will still be fairly stable market sales. According to the American consumer habits, seasonal purchases must be made every year in April and May and December. If buyers reduce their purchases this year, they will be replenished next year. The China Textile and Apparel Trade Fair (New York) will be held at the Javits Convention and Exhibition Center in New York from January 16th to 18th, 2012, which is a good opportunity for Chinese companies to obtain US buyers' make-up orders.

It is reported that the China Textile and Apparel Trade Fair (New York) has been successfully held for 12 sessions to help a large number of industry-leading enterprises establish a sales network in the United States and enter the mainstream sales market in the United States; relying on this exhibition platform, many SMEs have a stable Customer relationships and orders have embarked on a healthy development path in the U.S. business. After the financial crisis, major changes have taken place in the US textile and apparel consumer market and marketing channels. A more professional and international exhibition service platform is needed to meet the needs of export companies and small and medium US buyers. Starting from 2010, the CCPIT and Messe Frankfurt jointly created three international professional procurement exhibitions for apparel fabrics, apparel and home textiles in New York City, combining the resources of the China Textile and Apparel Industry with the Textile and Trade Promotion Association and Frankfurt. The exhibition company has been operating the global textile exhibition for many years and has built up an international platform to provide exhibitors with more targeted and professional services.