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BEST KIDS children's wear clothing unique philosophy
Different from the cartoon children's wear brand that was flooded on the market at the time, BEST KIDS insisted on promoting the high texture appeal of fashion and fashion, and positioning the market as the "popular and fashionable" young mom group aged 25-35. At the beginning of creation, The main theme of the black and white series, with creative design concepts, advocating a unique philosophy of dress, fashion in the children's clothing market! BEST KIDS was founded in 1984, in view of the children's wear market in Asia at that time, mostly foreign brands, and does not belong to their own designer brand, the founder of the company Qiu Dan (Kim), Mr., to support local designers, Cultivate the best local designers, embracing the brand's enthusiasm, so BEST KIDS was founded. So far, BEST KIDS more constantly add new elements, that children should have their own choice of style and style of clothing the right to choose their own clothes to wear, children nowadays more and more independent, self-awareness More and more strongly, and BEST KIDS founding brand coincides with the purpose, with the emerging white-collar families as the main consumer class. Brand positioning for the high-end brands, one or two cities emerging young white-collar parents as the main target market to a city of high-end department stores or stores as the main sales channel.