"Thin, sophisticated, light and fashion" is the key word for the development of underwear enterprises in recent years. Some people generalize this phenomenon as " light fashion." The so-called "light fashion" is when consumers choose the material of their favorite underwear, more attention to the "inner beauty", the pursuit of "simple but not simple, ideal but not vanity" way of life. Light fashion underwear is tailored for women with "light, green, light and fashionable" eco-lingerie, the essence of the lingerie returns to the natural attributes, that is to say underwear is not used to bind the body, fashion is not usedæ¡Ž æ¢ soul, underwear to purely natural ecological state, with the breast "zero pressure", "zero restraint" self-cultivation effect, not only to create a perfect and elegant women, but also to prevent breast disease and other functions, in order not to let the body And the soul to make sacrifices, so that the body to enjoy the freedom, relaxed fashion sense, this is the original intention of the birth of light fashion. In recent years, Love yarn Baby as China's first brand of health-adjusted underwear, and constantly develop the concept of lightweight fashion underwear, to expand their territory and territory, and product innovation is undoubtedly an important factor in developing the market. Love yarn executive director and director of marketing Zou Ji Fu revealed to reporters that in the accelerating pace of life, life pressure conditions, women prefer to use light fashion to relax themselves, love yarn also began in underwear, "yarn count thin, thin fabric, weight Light, multi-functional "fuss, the future is both light and versatile fashion underwear, will become the focus of competition, Love yarn is willing to do a light fashion economic development promoter. 2011 Love yarn launched a concept of light green eco-underwear - Love yarn Baby magic ring bra, the bra is characterized by the use of environmentally friendly materials, in addition to using light, breathable, antibacterial high-quality fabrics, but also underwear Into the memory alloy strip , memory alloy strip than the traditional steel ring has incomparable superiority, flexibility is 96 times the ordinary steel ring, with the strength of small, light weight , strong elasticity, corrosion resistance, long life, can be machine Wash, a memory, no deformation and other characteristics, the most noteworthy is that the underwear both zero pressure on the breast, but also the perfect figure sculpture, opened up a new era of green underwear. It is understood that the memory alloy is a temperature-sensitive materials, with biocompatible and shape memory characteristics, it will automatically return to the body temperature after heat treatment stereotypes state, not only beautiful and stable, but also has super resilience performance, Wing Not deformed, long-term wear will not feel dyspnea, does not produce any sense of pressure and discomfort, but also can correct breast sagging, the effectiveness of prevention of breast disease, is the pursuit of "free and unrestrained, unrestrained, comfortable and healthy, light and light" of modern women The best choice. Mental king, Love yarn genius imagination and creativity is amazing, Love yarn magic Bra launch, for the development of light fashion has played a role in fueling the flames, but also to meet the modern women on the high-quality green environmental protection The pursuit of underwear. They break the single-product, single-function pattern from the market incubator brand to the brand to create market, and then to infiltrate the brand culture and brand personality, and through careful planning and marketing of the new brand quickly rooted in the consumer, With multi-brand, professional and international standards, promoting the development of China's underwear in the direction of environmental protection and lighthearted fashion, the Love yarn's beautiful original intention of "creating beauty, giving thanks to the country" and "taking care of women as its own responsibility" is demonstrated. Modern women need to wear gorgeous costumes out of any occasion, need to put into the intense and busy work, you need a relaxed, happy, casual life, light fashion underwear will give them more confidence, lightweight underwear will give them ease the pressure , Love yarn Demon Bra catered to today's pursuit of light fashion young people's needs. In response to the "light fashion", Love yarn to "frivolous, sophisticated, light fast, fashion" as the pursuit of high technology and light fashion, art aesthetic and market demand to find a delicate balance of points, their success is sufficient to show that there is imagination Creative design in order to achieve high-quality brand, a fashion-oriented brand in order to become the leader in the field of underwear. There are miracles in dreams, and there are myths in innovation. We fully believe that in 2012, Love yarn will surely become a new impetus to boosting the development of "light fashion" economy.
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