Behind each popular fabric engraved with "innovation"

Originally, whether it is "go out to sell" or "please come and buy," Shengze products are mainly chemical fiber silk, white fabric, lining cloth-based, in the "passive status for others to become a wedding dress." As if inadvertently, Shengze is famous for its production of chemical fiber silk base, transformed into a national popular fabric production base, the achievement of a unique industrial transformation of the road - May 18 and June 15 twice successfully held Large domestic and foreign merchants popular fabrics Fair, is the most powerful proof. Now, Shengze popular fabric exhibition hall is a must go to places. "The property of the industry has not changed, but the connotation has been improved." Li Jianjiong, member of the Standing Committee of Wujiang Municipal Party Committee and party secretary of Shengze Town, believes that pursuing popularity has enabled Shengze Textile to achieve a revolutionary extension to downstream products. Among the winners of Fabric Oscars, the Honghua Group won 5 of the 27 first prizes in 2012 "China Outstanding Printing and Dyeing Fabric" recently held in 2012, ahead of the participating enterprises. Shengze textile enterprises frequently in the national fabric "Oscar" swept the grand prize, is not new. Facts as evidence. From 2004 to now, Shengze Fabric aspirations of the textile industry's highest award - "China popular fabrics" frequency and density of more and more big, from the initial four fabrics in 2005 shortlisted to 141 in 2010, reached in 2011 178, a total of more than 500 blocks over the years; At present, Shengze annual production of 8.5 billion meters cloth, of which 1.5 billion meters is already a variety of popular fabrics. Shengze textile industry thus became the leader in the field of fabric research and development, strong position, strong momentum. Throughout Shengze textile companies shortlisted fabrics, high grade has become a common phenomenon. Xinmin Textile's "protein crystal lattice", "silk elastic crepe" and so on using soy protein fiber, natural bamboo fiber and other green materials, not only high grade, but also more in line with international trends; Fuhua woven silk nylon fabric, using High-quality raw materials DuPont Nylon 66 developed, fabric feel soft, flexible, hygroscopic breathability are good, both practical and popular; Wei Jiang Textile recently developed a full blackout curtain fabric, both flame retardant, bactericidal function in the United States The market price of up to 140 US dollars per meter ... ... These full of science and technology fabrics in short supply in the market, Li Ning, Smith Barney, pure, Semir, Ailian, Anta and other well-known brands have become Shengze partners. Shengze has been recognized as "the release base of China textile fabric fashion trends", "China popular fabric procurement base" and "national fabric export base", from pure production of silk chemical fiber base to become a new force in the popular fabric market, to achieve the textile industry chain The revolutionary extension. In line with the current status of "the capital of popular fabrics," Shengze has invested heavily in building the Oriental Silk Market and will open in October 2010. The completion of the color blank business district makes Shengze become the "never-ending expo" in the textile industry and realize the gorgeous transformation of the oriental silk market from white blank to color blank and lining to popular fabrics and semi-finished products. This amazing shopping mall at home and abroad textile industry, set textile display, retail, wholesale, information in one, a boutique fabric, popular fabric gathering place. Each mb Bujian a dollar to expand the new "Silk" Road among the well-known popular fabric base is Shengze "to each mb cloth to benefit" under the concept of the characteristics of transformation Road. Shengze ancient times called "silk", 300,000 resident population, 60% eat is "textile rice"; nearly 200000 "outsiders", from morning to night around the loom turn. Textile industry is the basis for peasants to settle in cities. Shengze people's feelings for the textile industry is very complicated. Nearly 20 years in the last century, the market is still basically the seller's market era, Shengze tens of thousands of looms basically do the most common Dita Fu Li material-based, still selling well. Enter the new century, the rise of the surrounding markets, the international market squeeze, Shengze began to taste the risk of competition. Textile "small market" more up, often make people feel so sad Shengze, so that some people think of the switch, simply losing the textile industry. "What is the big gap in the textile industry?" "No matter what changes in the times and social development, there is no issue that the textile industry should not turn to. What is the key to the change in the textile industry?" Sheng clarified the development of ideas, Shengze people examine their own strengths and weaknesses: Shengze annual 8.5 billion m cloth industry ranked first in the country, but in the past Shengze textile long-term constraints in the spinning and weaving embryos Cloth at this level, high value-added popular fabrics accounted for less. This also to some extent, led to the convergence of corporate product structure and low-level vicious competition. In this regard, Shengze gradually realized that there is such a large industrial base, even if every dollar to sell a dollar, the direct benefit is 85 billion yuan! "One meter more cloth to sell 'N' piece of money, arrived on the new dozens of production lines" Shengze textile enterprises consensus. At present, Shengze annual production and sales of 8.5 billion meters of cloth, of which 1.5 billion meters is already a variety of popular fabrics. People see, in recent years, a little strength Shengze textile enterprises are working hard to develop fabrics. Insiders said Shengze commented on the 500 "popular fabrics", which means that thousands of pieces of pre-development fabric, once appraised, the market "worth" immediately increase 20% -30%. For example, nowadays popular "seven points grid waterproof denim," strong sense of modernity, drape, the wholesale price of 7 yuan per meter, and the general denim, the wholesale price of 56 yuan per meter. Not appraised a large number of fabrics, due to technological research and development and process innovation, greatly enhance the quality and promote the overall fabric level "soared." Into the East Silk Market, as if into the fabric "Grand View Garden", the name of the new fabric as "Dream of Red Mansions," Jia Baoyu, Lin Dai-yu's clothing name, it is fascinating. What "short plush", "suede", "elastic tweed" and so on, "no more than ten thousand warp knitting fabric", "jacquard stretch static wave satin", "plain printing warp coral velvet" Species. Different names, that technology, technology, weaving, raw materials of different varieties so much, indicating Shengze innovation fabric is very fast. June 15 Shengze attended the cross-border procurement of fabrics Speed ​​India representative Kailash marveled, Shengze textile quality has reached world-class standards, the key is to broaden the market. Behind each popular fabric engraved with "innovation" downturn in the international market, the textile industry has been torment, become the living beings of the current textile industry. And Shengze enterprises seize the transformation trend of popular fabric business opportunities prove that the market will never calm when there is no chance, not in the market on their own, only to continue to innovate in order to create a market. "A good fabric, it should look good, but also durable, but also breathable ... ... This requires research and development in the process to find a balance." Wujiang Hui Yibu Textile Co., Ltd. General Manager Qian Furong while playing with the hands Fabric side said. In the "2012/2013 autumn and winter fashion fabrics in China," the selection, a total of three textile industry finalists. "These three fabrics have brought together more than 60 days and nights of effort and perspiration from an innovative team of more than 60 people." Qian Fu Rong laments that a good fabric needs to go through difficult and long-term research and development, and failures are common, however, Must also insist, because this is the law of survival of enterprises. Today, the Department of industry every year invested nearly one million yuan of funds for research and development, the cumulative market to introduce more than 600 new varieties. Insisting on innovation makes this small and medium-sized enterprise survive in a complex industry situation. "The era of textile industry expanding by scale and winning by quantity is over." Zhang Guoqiang, director of the Eastern Silk Market Management Committee, said that in recent years, Shengze's textile enterprises generally recognized that the sooner the development and The production of high value-added popular fabrics, fabric and garment finishing technology in the line, the sooner the business will open the sales market. This is a lot of Shengze textile enterprises who have been verified. Shengze's development has become the benchmark for the transformation of the textile industry. Xu Kunyuan, vice chairman of China National Textile and Apparel Council, said: "With great enthusiasm, Shengze Enterprise has researched and explored the world trend of textile fabrics and developed thousands of new fabrics annually to become the flagship of China's textile industry '. "

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