Cashmere Fashion - Xiuzhou Women's Secret to Champs Elysees in Paris

[Before the line] The Zhejiang Shenglida Garments Co., Ltd., located in the Xiuzhou New District, is known in the industry as a combination of weaving, embroidery, new product technology development, and production of knitted garments and woven garments. Professional industry and trade base, annual output of 1.8 million. In the face of the continuous downturn in the foreign trade market of cashmere sweaters in Europe and America in recent years, the company pushed forward the fashion of cashmere several years ago, and the layout of opening up the international high-end market began to show great results. Currently, the company has opened a new brand store in Champs Elysees in Paris, the international fashion capital. The company will start selling the company's latest cashmere fashion in the autumn and winter of 2012-2013.

[Walking facts] On a sunny morning in mid-June, the reporter and his team, accompanied by Shen Bingkun, chairman of Shenglida, came to the company's new clothing display area. Here, white dresses, water-red dresses and other cashmere products are colourful and fashionable, and popular elements such as cutouts, jacquards, sequins and the like can be seen from time to time.

"We strive to present the lines and the best visual effects of the shape, so that cashmere in the beautiful and noble highlight the fashion sense." The company's senior designer Kim Mei-ying, who was hired at several million yuan annual salary, said. As we all know, cashmere clothing has always been deeply loved by ladies because of its light and soft qualities, but the relatively simple design is a "hard injury" on its body. According to Jin Meiying, with the efforts of the design team, the company has developed dozens of styles of cashmere fashion.

“The cashmere has to be fashioned. The company has been working hard for years!” Shen Bingkun said, this is also the main direction of the company’s products in the next three years. Draping, anti-wrinkle and anti-pilling are the three most important indicators of cashmere fabrics. He told reporters that the company's current cashmere fabrics are independently developed to ensure that raw material supply is stable.

Quality assurance is good, design is keeping up with fashion, and the following marketing is also very important. In the first half of last year, the company acquired French high-end clothing brand, De Fu Rui of Paris Champs Elysees, and established Defure Garment Co., Ltd. in Zhejiang. On March 27th this year, at the International Fashion Week held at the Beijing Hotel, the new company brought its numerous styles of autumn and winter cashmere fashion appearances, and the use of popular colors sought by various consumers, such as geese, chrysanthemums and whiteflies, attracted a large number of domestic First-tier cities clothing dealers eye.

"Before 2015, the company's domestic brand distribution stores will also have to open 100 stores!" Shen Bingkun said with confidence in the expansion plan for the domestic market. At the same time, the company will build the Xiuzhou plant headquarters into a production, design, research and development and sales personnel training base. At present, the sales stores in Jiaxing and Hangzhou are being renovated and will be open within the year.

[Future] The impact of the financial crisis in 2008 is still continuing. It will be an indisputable fact that the foreign trade market will continue to shrink in the next few years. At the same time, the production costs of domestic manpower, raw materials and other factors will continue to increase the number of foreign trade enterprises in Xiuzhou. Space is further squeezed. In the face of severe situation, Xiuzhou District is encouraging the majority of companies to actively transform and upgrade, upgrade their technological level, increase research and development efforts, keep up with market trends, and develop international and domestic markets with excellent products. The experience of St. Lida’s company may be able to inspire many companies.