Peak Releases Olympic Strategy Sponsorship Seven Kingdoms Swords London

On the occasion of 30 days of the countdown to the London Olympics, the presidents and senior representatives of the Olympic Committees of seven countries including New Zealand and Lebanon gathered in Beijing, the host city of the 2008 Olympic Games, to attend the "Gathering of World Ties - Peak sponsored the Olympic delegations of seven countries to equip them with equipment. "Olympic Strategy Conference" to help new Olympic development plan.

During the period, the sports brand Peak CEO Xu Zhihua and the Seven-nation Olympic delegation sponsored by Peak exchanged equipment and issued ambitious Olympic development plans. With the efforts of two Olympic cycles, Peake intends to complete the ambitious “Three Hundreds” development goal of the company within the next ten years.

On the day of the event, the Standing Committee of the Ninth and Tenth National Committee of the Chinese People's Political Consultative Conference, the deputy director of the National Committee of the Chinese People's Political Consultative Conference, the former deputy director of the State Sports General Administration, the former Vice Chairman of the Chinese Olympic Committee Zhang Faqiang, and the chairman of the China Industry Alliance brand Ai Feng, etc. The ambition and solid international strategy have given a high rating, saying that "Peak has explored a new path for Chinese brands to reach the global market, providing a reference for China to build an international sports brand."

Sponsorship of Seven Countries for the History of London Peake Brand

The Peak brand spirit is closely linked with the Olympic spirit and supports the Olympics. Peak has spread its brand spirit to all parts of the world. At the press conference on June 27th, Peak CEO Xu Zhihua handed over the Olympic equipment carrying Olympic dreams to representatives of the Olympic committees of seven countries including New Zealand, Slovenia, Algeria, Lebanon, Iraq, Jordan, and Cyprus.

It is reported that at the London Olympics, all the officials and athletes of the London Olympic delegations in these seven countries will wear PEEK's appearance clothes, awards, and other professional equipment to appear on the arena of the London Olympics. Peak’s strong Olympic team lineup includes four continents in Europe, Asia, Africa and Oceania. At the same time, it sponsors Olympic delegations from seven countries, creating the history of Peak and breaking the record of the Olympic sports delegation sponsored by the Chinese sports brand. Zhang Qiang's "battle map".

“We will use the influence of the seven countries in various regions to increase the visibility and influence of the Peak brand in the local market and use the London Olympics as a global stage to showcase Peak's brand appeal and product image,” said Xu Zhihua.

Peak is known as the "champion partner", the NBA champion of this season's new championship Miami Heat is Peak's official strategic partner, Peak signed NBA stars, has won the championship for four consecutive years. The President of the Slovenian Olympic Committee KOCIJANCIC JANEZ said: "In Peak's 20-plus years of history, it has helped many athletes and teams to complete their championship dreams. I hope we can take advantage of Peak's championship to achieve our Olympic Games at this Olympic Games. dream."

Announcement of Olympic Development Plan to Leverage London Sword to Global

Not long ago, Peak put forward the "three hundred" overseas market development goals. In five years, Peak trademarks were registered in more than 100 countries to strive for global coverage; Peak products entered more than 100 countries and regions; and strive to achieve overseas sales revenue in the next 10 years. 100 billion yuan. In order to achieve the "three hundred" magnificent development goals, Peak has formulated a detailed Olympic development plan.

Peak has grown with the Olympic Games for 24 years. From 1988 when founder Xu Jingnan began preparations for the footwear factory, Peak adhered to the development strategy of brand internationalization, specialization, and product serialization, and developed a global coordinated development that takes basketball sports products as the core and has plans and steps. Lu has created many industry firsts: the first Chinese manufacturer of professional basketball shoes, the first Chinese sports brand to appear in the NBA, and the FIBA's largest sponsor and China Basketball. Equipped with the first brand.

At present, Peak has entered more than 80 countries and regions in the world, and has registered trademarks in 160 countries around the world, and obtained a pass to enter these markets. At present, Peak has established more than 30 dealerships and more than 200 franchised stores overseas. Overseas income has accounted for 10% of the company's total revenue. It ranks first among China sports brands.

"We hope to take advantage of the Olympic Games as a global stage to raise the overall visibility and market share of Peak in the international market." Xu Zhihua pointed out in the Peak Olympic development plan, "From the 2012 London Olympic Games to the 2020 32nd Summer Olympic Games, We will further expand the international market. After two Olympic cycle efforts, we are confident that the international market revenue will be raised to 10 billion yuan in the next 10 years.

At the same time, Xu Zhihua also stated that Peak will use the rich international resources to feed the domestic market, and through intensive cultivation, as well as refined management and information technology, the company will maintain a stable growth of the company's double digits in China. ”

At the press conference, Zhang Faqiang, a member of the Standing Committee of the Ninth and Tenth CPPCC National Committee, the National Committee of the Chinese People's Political Consultative Conference, and the former Vice Chairman of the Chinese Olympic Committee, pointed out that he witnessed Peak’s move from a regional brand to international development. "Peak's persistent dream for 20 years, and tirelessly working for it, is the pride and example of a Chinese sports brand."

Ai Feng, one of the earliest advocates of China’s brand strategy and chairman of the brand China Industry Alliance, also highly praised Peak’s Olympic strategy. “Chinese companies rarely regard internationalization as their goal. There are fewer companies like Peak in terms of name, trademark, management standards, brand building, and capital operation.” Ai Feng said, “To create a successful internationalization Brands need long-term accumulation and ability to adapt to fierce competition in the international market. Peak provides a brand new path for Chinese brands to go global.”

Once the four-year Olympic Games comes again, Peak and the seven-nation Olympic delegation will work together to leverage on the Olympic events to boost the upgrading of brand image and become the focus of the Chinese sporting goods industry.