ISPO MUNICH: Highlights of the show

The annual ISPO MUNICH exhibition kicked off at the Munich Exhibition Center on January 24th. What new highlights, new trends and breakthrough products will be presented in the four-day exhibition? The 8264 reporters have been invited by the Munich organizers. Fly to the scene, in the next few days, please follow us to see the latest reports from the world's outdoor industry!

This year's ISPO MUNICH once again brings the trend of the sports outdoor industry to the next quarter: from the latest winter sports fashion, outdoor equipment, to fitness, sports fashion and functional fabrics, to showcase the latest and most popular products and technologies in the industry.

In addition to these, what are the highlights of ISPO MUNICH 2017? Xiaobian takes you to see!

Increase in the proportion of international exhibitors

According to the organizers of the exhibition, 16 exhibition halls of the Munich Exhibition Center were all set up this year, and 89% of the exhibitors came from overseas. Except for Germany, the countries and regions with the most exhibitors are: China, Italy, Taiwan, the United Kingdom and the United States.

In addition, this year ISPOMUNICH also ushered in Samsung, Casio and Triumph and other heavyweight new partners debut. The outdoor exhibition area has expanded strongly, adding 40 exhibitors, including the 2015 ISPO Innovation Competition (ISPOBRANDNEW) grand prize winners Scrubba (Australia) and SealandGear (South Africa).

"Mobile Health & Fitness" special exhibition area

As the health and fitness activities such as yoga and Pilates are popular, a huge market will be formed in the future. The market for wearable devices is still optimistic. ISPOMUNICH launched the "Mobile Health & Fitness" special exhibition area in Hall B5. Companies such as Samsung, Casio, Garmin and Polar have displayed their latest products.

ISPO MUNICH also collaborated with Bogner and the Fraunhofer Institute for Integrated Circuits to demonstrate the current state of virtual reality in the retail market. Through the virtual reality device, the audience can personally stand on the 500-meter-high iceberg in the snow, with the eagle hovering on the head. A small bridge leads to the entrance of the exhibition area, with the audience to understand the history of Bogner. Then, the audience can wear a Bogner jacket for a relaxing ski.

Focus: Women in sports

Regardless of being an operator, influencer or target group, the status quo of women in the sports market calls for change.

This year, ISPO MUNICH set up the “Women's Sports Zone” in Hall B1. This time, ISPO MUNICH was the first to provide a platform for women's sports. Every day from 11:00 to 15:30, the ISPOExperts4Women Women's Sports Experts event is held to recommend a brand suitable for women's sports.

In addition, the Messe Group also launched the “Connect Women” initiative and organized a special event for women's sports during the show. On February 6th (Monday), the five Olympic gold medal winners of the Bayern Munich Women's Football Team will also appear at the show.