The fashion industry media innovation platform "the secret behind fashion" launched in Shanghai

During the Spring Fashion Week of 2017, the New Manufacturing·New Retail·New Eco 2017 Technology Innovation Spring Summit (Shanghai), initiated by the “Secret behind Fashion” publicity, was held at Shanghai Mart, and 300 people were invited to pay attention. The secret behind fashion is the selection of the public registration for the fashion industry's innovative media platform. Participants are the decision-makers of fashion companies and brands.

Just talk about value, don’t talk about feelings

People in the fashion industry know that Shanghai Fashion Week is in full swing these days, but more than 300 people in the industry have not gone to the show to watch the eye-catching model catwalk. To participate in this seemingly serious forum, it must be worthy of this forum. Dry goods coming.

The forum was jointly sponsored by ALVANON, GERBER, Baisheng Software, World Trade Center, China Garment Network and the public platform of the innovation platform; more than 30 media including current affairs, finance, and fashion industries paid close attention to and followed up on the report. A number of mainstream industry media and knowledge-based network red are also broadcast live at the same time. The live broadcast page of China Fashion Network shows that the cumulative number of live broadcasts has reached 53,000, and the online and offline exchanges are very enthusiastic.

"The secret behind fashion": hair growth and future

Liu Peifang, one of the founders of “The Secret Behind Fashion”, a senior mediator, and the deputy secretary-general of the Shanghai Garment Industry Association, revealed the opportunity for the summit: “In 2016, the Shanghai Municipal People’s Government will build a global The goal of the Science and Technology Center and the construction of the creative capital, the fashion capital, and the capital of the brand are all included in the urban development strategy. Based in Shanghai, look at the world, create a focus on the global fashion industry, and bring together the cutting edge of the fashion industry. Science and technology, insight into the future direction of the fashion industry, analysis of fashion industry solutions, providing a sharing platform for fashion industry cooperation and exchange has become the trend of the times, 'the secret behind fashion' came into being under this background." She also said, "' The secret behind fashion 'This original IP, tailored for the fashion industry, consists of the same name public number, the same name forum and the same name series activities, the same name series series, etc., will open up the online and offline borders, multi-dimensional diversified services in the industry, Not only to explore the secrets and truths of the fashion industry, but also to exchange industry resources, Enjoy wisdom and create new value."

Two high-profile beauty talks: How does art embrace technology?

The famous Chinese fashion designer, the founder of Gaoding brand Grace Chen, Ms. Chen Yezhen, and the famous fashion critic Dr. Leng Wei, the two high-profile beauty talks have made the topic of profound art and technology become interesting. Dr. Leng Wei asked, how does art embrace technology? Grace said that art and technology are like a pair of lovers, to complement each other, but to see who is the boss, she thinks art is the boss. At the same time, she came out and shared with us the experience she had just studied at Savile Row in London. She said that she saw how the world's most advanced men's and women's wear and how to do it. It's very interesting. See how it comes from A roll of cloth became a beautiful piece of clothing, all hand-stitched, and something beautiful with the old sewing machine of the 1920s. She didn't know if it would be replaced by a machine in another hundred years. This made her realize that people will not be lost in the world of technology, which is more like a long-distance running of science and technology.

Four fashion industry "knowledge-type network red" interpretation: how does technology subvert the industry?

Subsequently, the “Secret Behind the Fashion” was the first batch of four fashion circles “Knowledge Net Red” to be staged, and they used the value and brain to conquer the people present. They are: world-class authority in retail and fashion, Intellifit developer of revolutionary body scanner, Edward A. Gribbin, president of Alvanon Global, Christian Harris, 3D business leader and communicator, new retail expert, chairman of Baisheng Software Dr. Huang Fei, CEO of the industry, and Dr. Huang Haijun, an associate professor of the Beijing Fashion Institute. Of course, this is not the general routine summit. After the speeches of the four keynote speakers, there are also the same big-name and senior invited guests. The fashion industry digital experts and Jacobs editor-in-chief Zhu Gangqiang throw away the brains. The problem is that the brain is wide open and the sparks are splashing.

Ed Gribbin first deciphered us - "Who is instigating the future of the fashion industry?" He has said that this is an unprecedented era for 40 years. He has never seen the speed and extent of a cliff-like decline like last year. He shared McKinsey's global sales forecast report, which pointed out that luxury goods will have no way to go, fashion brands use technology innovation to customize consumers and achieve new consumption growth. He predicts that young people will spend money on brands such as Nike and Adidas that focus on innovation and experience, and these brands will continue to grow. It is reported that Adidas will open 2,000 new stores in China and print new shoes with 3D technology. Ed Gribbin also predicted that more fashion companies in the US would go bankrupt. This year is a very worrying year for the retail industry, with 8,600 retail stores closing in the US, higher than any of the 2008 and 2009 economic slumps. What the retail industry needs to do is to customize and personalize. The speed of customization in the future will make you unimaginable. The machine may know more about what you are wearing than yourself. The winner of the future will be the one who embraces the digital age.

Huang Fei’s speech topic is “focusing on omnichannel and innovation retailing”. He listed the outstanding performance of “A New Box” in Ali Ma Ma, the Beijing-based space, the Inman City, the Casio watch virtual wall and Mr. Ace and so on. New retail has already happened around us, and the retail revolution will be a challenge for many brands. He proposed the “4P marketing concept in the new retail era”. He also stressed that what we need in this era is speed and data. What Yum is doing is to accelerate everyone together.

The topic of Harris' speech is "3D's Today and the Future". He said that 3D technology is applied to clothing, human body scans are performed on customers, and a custom clothing code is created. The 3D table and flowers are made by Gerber Technology's Avatar APP. The design is integrated so that after the custom customer registration is entered, each step in the process can be tracked, the image that the customer wants to see is given, and the customization is visualized. Harris revealed that Gerber Technology used 3D to design a bulletproof suit for the US military. The effect was amazing. At present, Gerber Technology's companies in China have already provided such services to customers: they can have simulations before they buy, to see if it is suitable. This virtualization is tailored to reduce the cost of fitting, and the speed is very fast. This is a great value added for the customer.

Dr. Huang Haijun's main research interests are clothing 3D digitization and visualization, big data and clothing industry chain, and smart wearable products. His speech also revolves around these issues. It is worth mentioning that when Jacob asked him: "Technology is changing with each passing day, 3D, VR, AI seem to be omnipotent, but can I feel the touch of the fabric through the screen?" His answer is this: " Absolutely! We have five senses, how to communicate remotely with other sensory levels through vision. It is an important research area. Clothes can have some modules and chips, so that those who wear clothes on the remote remote control, in fact, this is Touching the tactile sense, it is not impossible to feel the fabric."

Keep your heart, and move forward

After the launching ceremony of “The Secret Behind Fashion”, Ms. Liu Peifang’s speech deeply hit every industry person present: “For more than 20 years, I believe that the problem to be solved about clothes is nothing more than two: fit and No matter what era of intelligence, it will not replace the 'people's heart. Doing clothes and doing industry is the same... The 412 summit gathered in the eyes of so many people in the industry because everyone is focused on the fashion industry, creating beauty, Some people who make beauty and pass on the beauty. The future of Shanghai is the fashion center of Asia and the world. The time and place of the people and the 'secret behind the fashion' set sail, will always keep the initial heart, to explore, to practice, to meet the future."