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Rimula Men joined - a pioneering men's brand
K-boxing, which began in 1980 as a trailblazing brand in China’s business and leisure wear, has consistently led the fashion industry with its unique jacket designs. Over the past 23 years, this brand has established itself as a pioneer in China’s casual wear sector. In 2003, during the Sino-French Culture Year, K-boxing stood out among East and West cultural icons when it was selected to participate in a grand cultural exchange in Paris. Rimula Men, a key component of the brand, was chosen to showcase its designs at the Louvre, marking the only Chinese men's brand ever featured there.
Rimula (China) Co., Ltd. was founded in 1980 and has grown significantly over the years. The company boasts fixed assets worth 230 million yuan, covers over 300 acres of land, and has a building area exceeding 100,000 square meters. It employs more than 3,000 workers and operates over 3,000 branded stores across the country, adhering to a unified image management standard. This makes Rimula the leading brand in China’s business casual wear and the sole focus on the design and development of men’s business jackets, consistently setting trends in the domestic apparel market.
After 26 years of relentless effort, Rimula has grown from humble beginnings into a brand valued at 5.653 billion yuan. This remarkable journey is rooted in the company’s unwavering commitment to the core values of "mastering one skill and excelling in it for life," and its dedication to becoming "the world’s premier brand of men’s jackets." Chairman Hung Zhaoming, who began his entrepreneurial journey at the age of 46, has built an empire from scratch. Starting with the registration of the "Rimula" trademark in 1992, he implemented the national retail pricing strategy and zero-risk joining model in 1997, revolutionizing the Chinese clothing industry’s chain operation model. By 2002, Rimula had over 3,000 brand stores. The company’s bold declarations, such as "courage in the world" during the 2002 World Cup and "leading the Chinese jacket to the world" in 2006, further solidified its global aspirations.
In 2003, Rimula was selected as the only Chinese men’s brand to exhibit at the Louvre during the China Culture Year. Additionally, in 2007, Rimula celebrated its tenth anniversary at the China International Fashion Week. Throughout its history, Rimula has never forgotten its responsibility to give back to society. Chairman Hong Zhaoming is a distinguished builder of socialism with Chinese characteristics in Quanzhou and holds several honorary positions in charitable organizations. He has donated over 600 million yuan to various causes and established the "Hong Zhaoming Caring Foundation," demonstrating the company’s enduring commitment to philanthropy.
Looking ahead, Rimula remains steadfast in its mission to become the "world’s first brand of men’s jackets." The company strives to create high-quality products for its customers, provide growth opportunities for employees, generate sustainable benefits for shareholders, and contribute to building a harmonious society. To achieve this vision, Rimula enforces strict operational standards for franchisees, including timely sales reporting, maintaining accurate invoicing records, and ensuring a positive shopping environment and service quality.
For prospective franchisees, Rimula requires that all goods be sold at the uniform national retail price without unauthorized discounts or sales outside of authorized stores. Franchisees must also maintain confidentiality regarding business information. Ideal locations include prime downtown areas or shopping malls with a storefront width of at least six meters, an area ranging from 70 to 300 square meters, and a prominent sign size of 2.5 meters x 6 meters. The store should have a power supply of at least 30 kilowatts and obtain written approval from Rimula Marketing.
Franchisees must have prior experience in apparel retail, a deep understanding of the local market, and a strong alignment with Rimula’s values. They should possess a long-term investment mindset and legal certification as a corporate entity in the People's Republic of China.
Ba Jin Men Co., Ltd., located at 85 Ying Lin Ji San Road, Jinling City, Fujian Province, China, serves as the official contact point for inquiries. Contact details include telephone (+86), fax (+86), and email. Visit our website at [insert URL] for more information.
This journey reflects Rimula’s dedication to excellence, innovation, and social responsibility, embodying the spirit of "a hundred Rimula, everlasting."