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A half-solution to SEO may lead to over-optimization
SEO knowledge can be dangerous if not properly understood. Many people who only have a basic grasp of SEO principles and jump into optimizing websites without proper guidance often end up causing serious issues, such as over-optimization. These mistakes can severely hurt a website’s performance in search engine results.
Search engines use a wide range of signals to determine rankings and identify spammy or over-optimized content. They analyze websites for unnatural patterns and may lower the ranking of sites that appear to be over-optimized. This is one of the most common pitfalls in modern SEO.
Unnatural behavior is a major red flag. For example, duplicate page titles and H1 headers across multiple pages are a big no-no. If subheadings also repeat the same keywords or internal links all use the exact same anchor text as the title, it can easily trigger an over-optimization penalty. This approach is similar to keyword stuffing, which was once common but is now considered poor practice. It doesn’t look natural to users, search engines, or their algorithms.
Another issue is excessive internal linking that isn’t relevant. While it's true that linking to important pages from other sections of your site is a good strategy, doing so too aggressively can backfire. For instance, linking to 25 different pages from a single article is risky and may signal manipulation rather than genuine value.
Creating content solely for SEO purposes, rather than focusing on user experience, is another common mistake. People who understand keyword value and long-tail keywords might produce content that’s full of keywords and internal links, but it often lacks real value for readers. Such content is usually poorly written, hard to read, and unappealing. For example, a block of 25 lines of dense text in a single paragraph is not user-friendly and serves more as a tactic than a helpful resource.
When optimizing pages, it's important to avoid overdoing it for a specific keyword or group of keywords. Instead, focus on creating content that truly benefits users and drives conversions. This user-centric approach tends to yield better long-term SEO results.
Additionally, when training writers or editors on SEO, it’s important not to overload them with too many keyword insertion tasks. Many writers try their best to include keywords naturally, but too much pressure can lead to forced or awkward content. Give them clear guidelines: provide the title, outline the main topics and sub-topics, and let them write in a way that feels natural and engaging. This approach leads to higher-quality content and better collaboration.