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Young people are in fashion - the trend of young age
The fashion industry is increasingly captivated by young people, and while this may sound harsh, it's an undeniable truth. In the past, brands relied on celebrity influence to target the youth market, which was more susceptible to pop culture trends. However, today, they are shifting their focus toward using youth idols not just for teens, but also for the adult audience. This trend suggests that in the near future, even younger individuals will play a significant role in shaping the fashion world.
One clear sign of this shift is the changing cover stars of major fashion magazines. Since August 2009, Emma Watson, then 19 and best known for her role in *Harry Potter*, graced the cover of the UK edition of *ELLE*. A month later, *Dazed & Confused* featured Kristen Stewart, a teenage star from *Twilight*. Meanwhile, *POP* magazine chose 13-year-old fashion blogger Tavi Gevinson as its fall/winter cover. Even *LOVE* magazine included 13-year-old Tavi and Sting’s daughter, Coco Summer, on its cover. And at just eight years old, Arlo Weiner made an appearance at LA Fashion Week. These young faces are no longer just passing trends—they're becoming central figures in the fashion scene.
In addition to these teen celebrities, many young influencers have emerged through social media. Bloggers like 15-year-old Camille of *Childhood Flames*, 16-year-old Arabelle of *Fashion Pirates*, and 18-year-old Julia Frakes of *Bunny Bisous* are now shaping fashion conversations. They not only help high-end brands reach new audiences but also discover emerging designers through their unique street style and star-inspired aesthetics.
This trend is not limited to models or bloggers. Young designers are also making waves. Kira Plastinina, who started her fashion brand at just 16, has already opened over 40 stores across Russia, Ukraine, Kazakhstan, and New York. Her collections sell thousands of pieces each month, and even Paris Hilton has appeared on her runway. Major fashion houses are taking notice too, collaborating with young stars to create collections that appeal to a younger, more diverse audience.
Brands like Burberry and Wal-Mart are actively engaging with these young icons. Emma Watson collaborated with People Tree on an eco-friendly collection, while Miley Cyrus worked with Max Azria to design affordable outfits for Walmart. The brand has also partnered with Taylor Swift, further proving that retailers are targeting young luxury consumers with stylish, accessible options.
Beyond the big names, there are countless young talents reshaping the fashion landscape. Taylor Swift, at 19, became a Billboard chart-topper with her album *Fearless* and gained attention for her elegant and playful style. Unlike some of her peers, she maintains a clean image, often seen with her parents and avoiding the typical celebrity lifestyle. Julia Frakes, granddaughter of a renowned *New York Times* critic, started a fashion blog at 16 and now works with *PAPER MAGAZINE*. Her bold color choices and quirky accessories have made her a standout in street style circles.
Coco Sumner, daughter of rock legend Sting, has carved out her own identity as a singer and model. With a rebellious yet sophisticated vibe, she often wears oversized T-shirts and leggings, embodying a laid-back, underground aesthetic. She has worked with top brands like Burberry and continues to bridge the gap between music and fashion.
As the fashion world continues to embrace youth, it's clear that the next generation is not just influencing trends—they’re defining them.