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Young people are in fashion - the trend of young age
The fashion industry has increasingly turned its attention to young people, and it's not just a passing trend—it's a growing reality. While it may sound harsh, the fact is that younger generations are becoming the driving force behind fashion’s evolution. In the past, brands relied on celebrities and youth idols to target the teen market, which was more susceptible to pop culture. Today, however, they're aiming even higher, tapping into the adult market through these young stars. This shift means that in the near future, we’ll be seeing even more minors shaping the fashion world.
It’s no coincidence that fashion magazines have started featuring younger faces on their covers. Since August 2009, Emma Watson, then 19, graced the cover of UK ELLE after her role in *Harry Potter*. Soon after, *Dazed & Confused* featured 16-year-old Kristen Stewart from *Twilight*, while *POP* magazine put 13-year-old Tavi Gevinson on its cover. Even *LOVE* magazine included 13-year-old Tavi and Coco Summer, Sting’s daughter, while 8-year-old Arlo Weiner walked the runway at LA Fashion Week. These young talents aren’t just models—they’re influencers, setting trends and being embraced by both media and brands.
One of the most notable examples is Kira Plastinina, a 16-year-old Russian designer who already runs over 40 stores across Russia, Ukraine, and New York, selling 40,000 pieces a month. She even had Paris Hilton as a guest on her show. Major brands like Burberry and People Tree have also recognized the power of young stars, collaborating with them to create collections. Emma Watson worked with People Tree, while Miley Cyrus partnered with Max Azria for a Walmart line. Wal-Mart has also joined the trend, working with Taylor Swift and others to bring affordable, stylish clothing to young consumers.
Beyond traditional models, a new wave of young bloggers is emerging online. Camille from *Childhood Flames*, Stephanie from *Fashion Robot*, and Julia Frakes from *Bunny Bisous* are just a few of the teenage voices shaping fashion today. Their unique styles, often influenced by street culture or celebrity aesthetics, help set trends and introduce new brands to the mainstream.
Taylor Swift, at just 19, became a major name in music and fashion. Her album *Fearless* topped the Billboard charts and she quickly gained attention for her elegant yet playful style. Unlike some of her peers, she maintains a clean image, staying close to her family and avoiding the typical celebrity lifestyle. Her red carpet appearances are always striking, showing off her natural elegance and classic taste.
Julia Frakes, an 18-year-old granddaughter of a renowned *New York Times* critic, started her fashion blog out of passion. Her eye for color, pattern, and styling caught the attention of the industry, and she now works with *PAPER MAGAZINE* and appears in major fashion shows. Her signature look includes bold socks and vibrant outfits that stand out in street-style photography.
Coco Sumner, daughter of musician Sting, is another young star making waves. At 18, she balances a career as a singer and model, channeling her father’s rock spirit into her own unique style. She often wears oversized tees and leggings, embracing a laid-back, underground vibe. She’s been seen in campaigns for Burberry and has appeared alongside top models like Agyness Deyn. Her blend of music and fashion continues to redefine what it means to be a young influencer in the industry.
As the fashion world evolves, one thing is clear: youth is no longer just a trend—it's the future. And with more young voices entering the scene, the industry is changing faster than ever before.