Originally known as Netelusion Limited, the company was founded in 1995 and listed on the Main Board of the Singapore Exchange Securities Trading Limited (SES / SGX: N37) in July 2000. The group specializes in investment holding, management services, game development and maintenance, online game operations, multimedia product creation, and the distribution of online game point cards. Its business spans across the United States, Europe, Southeast Asia, and mainland China, covering various sectors within the electronics and networking industries. In June 2010, the company rebranded itself as The Style Merchants Limited, aiming to explore new opportunities in the Chinese fashion and lifestyle market. "The Carnaby" became its first brand to operate in China, with the goal of becoming a leading force in the women's apparel industry. The mission of "The Carnaby" is to introduce a unique fashion trend to China through its costume design. Over the next three years, the company plans to build a strong retail network across China. The brand draws inspiration from Carnaby Street in London, a famous location in Soho, near Oxford Street and Regent Street. Known for its vibrant mix of pubs, restaurants, and independent boutiques, Carnaby Street has long been a hub for creative expression. Since the late 1950s, it has served as a launching pad for many iconic designers, including John Stephen, shaping the legendary "Swinging Sixties". "The Carnaby" carries forward this legacy, embracing the spirit of rebellion and creativity that made Carnaby Street a symbol of innovation in fashion. In 2009, "The Carnaby" reached a significant milestone when it partnered with Miss Stefanie Sun, one of Asia’s most popular artists. As a shareholder, designer, and endorser, she introduced the first Yanzi collection for the brand, bringing fresh and unexpected ideas to the fashion scene. Her vision emphasized self-reliance and continuous innovation, which became the core concept of the designs. She focused on both aesthetics and practicality, favoring bold and original styles that maintain their appeal over time. This creative freedom allowed her to redefine the image of "The Carnaby", offering a modern and dynamic approach to fashion that resonates with today’s consumers. Polyester Cloudy Fleece Blanket Flannel Throw Blanket,Single Side Fleece Blanket,Flannel Fleece Bed Blanket,Cheap Fleece Blanket To Middle East SHAOXING WUYUN TEXTILE CO.,LTD , https://www.kexintextile.com