Originally known as Netelusion Limited, the company was founded in 1995 and went public on the Main Board of the Singapore Exchange Securities Trading Limited (SES / SGX: N37) in July 2000. The group primarily focuses on investment holding, management services, game development, online gaming, multimedia product creation, and the distribution of online game cards. Its operations span across the United States, Europe, Southeast Asia, and mainland China, covering both the electronics and networking sectors. In June 2010, the company rebranded itself as The Style Merchants Limited, aiming to expand into the Chinese fashion and lifestyle market. "The Carnaby" became its first brand in China, with a vision to become a leading force in women's apparel. The brand’s mission is to bring unique fashion trends from the UK to China, and over the next three years, it plans to build a strong retail network in the region. The history of "The Carnaby" is deeply rooted in Carnaby Street, one of London’s most iconic shopping destinations. Located in the heart of Soho, near Oxford Street and Regent Street, Carnaby Street has long been a hub for fashion, music, and creativity. Since the late 1950s, it has attracted numerous designers and artists who helped shape the legendary "Swinging Sixties." Figures like John Stephen and many others found their creative inspiration here, turning the street into a symbol of rebellion and innovation. "The Carnaby" draws upon this rich heritage, embodying the spirit of fearless creativity and high-quality design that defines the brand today. In 2009, "The Carnaby" reached a new chapter in its journey. That year, the brand formed a long-term partnership with Stefanie Sun, a renowned Asian pop star. As a shareholder, designer, and ambassador for the brand, Stefanie Sun launched her first exclusive collection for "The Carnaby," bringing fresh energy and innovation to the brand. Her designs reflect a modern, independent feminism that values self-reliance and constant evolution. She emphasizes both aesthetics and practicality, favoring bold and unconventional styles while ensuring the garments remain stylish and easy to maintain. This collaboration opened up new creative possibilities, helping "The Carnaby" redefine its image in the Chinese market with a contemporary and dynamic approach. Jacquard Knit Fabric,Jacquard Jersey Fabric,Double Knit Jacquard,Double Knit Jacquard Fabric SHAOXING WUYUN TEXTILE CO.,LTD , https://www.kexintextile.com