Zhejiang harvest "Christmas Gift"

A few days ago, Zhejiang Zhuoyuan Christmas Craft Factory installed a batch of Christmas costumes on a container to Ningbo Beilun Port. In a month’s time, the Christmas costumes will go far into the ocean and be placed in the shop window in Santiago, Chile, to bring the Chilean people home to Christmas.

Although there are more than three months away from Christmas, many Christmas production companies in Zhejiang have earlier received a “Christmas gift” from the other side of the ocean.

Happiness troubles “If we now call for an agreement from the Association, there will be no more than a few people. The bosses are busy rushing in the factory.” Chen Jinlin, secretary general of the Yiwu Christmas Gift Industry Association, told the “Market Herald” reporter that it is now Yiwu Christmas gifts are produced and exported during the busiest time.

Unlike other products, orders and shipments of Christmas products are very concentrated. At the end of each year and in the first quarter, it is the peak season for receiving orders. Export shipments are concentrated in the months of July, August and September.

“This year orders are nearly 30% more than in previous years.” Cai Qinliang, general manager of Zhuoyuan Christmas Crafts Factory in Zhejiang, has two factories, one in Yiwu and one in Taizhou. Now the two factories are at full capacity and still cannot cope with it. Order.

“In the past, when there were no orders, they would look for business opportunities every day. Now they have orders, but they have to worry about not being able to deliver on time.” During the interview, the Herald reporter found that many Christmas supplies manufacturers were troubled by this happy trouble.

“This year, the overall increase in sales of the Christmas goods industry in Yiwu is 30%. This is only a relatively conservative forecast.” The reporter learned from the Yiwu Christmas Goods Industry Association that from the information currently held by the association, most companies’ orders have 20 The growth rate of % ~ 70%, a small number of companies even have 100% increase.

This situation does not only occur in Yiwu. According to statistics from the Shui On Gift Industry Association, this year's Ruian Christmas products export orders reached 550 million yuan, an increase of 14.5% over the previous year.

Zhejiang Ruyi Gifts & Crafts Co., Ltd. is one of the few enterprises in Cangnan that makes Christmas products for foreign trade. The company has already sent Christmas products worth US$17 million to countries in Europe, America and South America. “This year it is estimated that 20 million U.S. dollars of Christmas orders will be completed, an increase of nearly 20% from the previous year.” Chairman Zhong Zhongke said that the warmer consumer market in Europe and the United States has made it easy for customers to place orders. The company now has nearly 2,000 workers working overtime. Take orders.

The price has not risen yet. However, holding orders, the heads of many Christmas goods manufacturers have an indescribable taste. “In the final analysis, it is still a price issue.” Cai Qinliang said that the main raw materials for producing Christmas items are now rising. The most common plastics have risen from 5,000 yuan/ton to 6,000 yuan/ton, and the wages of workers have risen even more.

In Zhuoyuan's process, the salary base salary of general workers has risen to 2,000 months from last year's 1200 months, an increase of 53%, but even so, it is difficult to ease the recruitment difficulties.

Zhuoyuan's wage levels and gains are a microcosm of wage increases in Zhejiang's manufacturing industry this year. According to information from the Zhejiang Economic and Information Commission, from January to May of this year, the average monthly wage of industrial employees above the designated size in the province reached 2115.8 yuan, a year-on-year increase of 16.7%.

Under the intensive salary increase, Christmas supplies manufacturers have encountered tremendous cost pressures.

“After all, orders still leave some hope, and you will naturally accept others if you do not accept them.” Cai Qinliang said that the Christmas products industry is a relatively low barrier to entry, seeing Christmas goods business is good, and there are new companies. Get ready for a cup of tea. According to statistics from the Christmas Goods Industry Association, in 2010, the number of member companies of the association rose from 140 in last year to more than 180 at present, an increase of 28%.

Cakes are so big, the more people eat, the fewer cakes they get. “Product prices are not going to work. Now the quality and style of the products on the market are similar, buyers are looking at who's cheaper to enter the goods.” Cai Qin Liang said that the advantages of small workshops are low production costs, they generally produce the most The basic and most common styles increase the pressure on most products in the market, so it is difficult to increase prices.

Bao Jintao claims pricing power Chen Jinlin told reporters that China is an important producer of Christmas goods worldwide, and Yiwu is the world’s largest Christmas goods export base. Half of the world, 70% of the US market, and more than 40% of Christmas goods in the European market come from Yiwu.

Although the number of Christmas goods trades in Yiwu has greatly increased, its profit situation is not optimistic. What should I do in this situation?

"Baotou attack is just like a clenched fist. Only in this way can we manifest the power of our Yiwu Christmas goods merchant group." Huang Yiming, chairman of the Yiwu Christmas Products Industry Association, told reporters.

In June 2009, Yiwu Christmas Supplies Industry Association was established. In Chen Jinlin's opinion, after Baotuan, everyone realized that Christmas supplies in Yiwu must have their own “standards”, that is to say, Yiwu must use the power of the market to win the standard of Christmas supplies and formulate “speech right”. "Only this way, Yiwu Christmas supplies industry can go further."

Therefore, in January of this year, the two industry standards of “Simulation Christmas Tree” and “Christmas Clothes” formulated by Yiwu Christmas Goods Industry Association were confirmed.

“We plan to build a Christmas village to better achieve the agglomeration effect of the market.” During the interview, Chen Jinlin revealed to reporters that they had formulated a long-term development plan based on the status of Christmas industry in Yiwu. One of them was to establish a Christmas Village. . "On the one hand, in order to better attract national Christmas production companies to establish a sales window in Yiwu, the Christmas industry will become more standardized. On the other hand, it will further attract global buyers to purchase Christmas items in Yiwu."