Lightness bought La Eibelle at a huge sums in the 1970s. Lightness Group is an integrated group engaged in the production, design, manufacture and sale of underwear . In 2001, Lightness International Group set up its Asia-Pacific headquarters in Hong Kong to set up factories in the Asia-Pacific region for underwear production and sales, serving more than 10 million users in various Southeast Asian countries. With its internationally advanced R & D technology and advanced production technology, the Group's functional underwear has quickly become the industry's premier "Functional Underwear Leader" in just eight years. Lightness Group, another fashion brand Ribei Er, with its mature operating system and management system and years of successful experience in brand operation, the French La Eibelle's international brand concept, fashion and romantic design ideas, La Eibelle Daybe Er, at the starting line has been One step ahead. La Eibelle Daybeier with high-quality brand image, sound management, marketing team, a sound marketing system, with a high degree of professionalism in the service in China agents, franchisees, and based on market feedback, and the French headquarters to communicate the design concept , Unceasingly perfected and developed home fashion products adapted to the oriental femininity. La Eibelle Daybeier will uphold the "people-oriented, achievements ideal" business philosophy, adhere to the "personality, fashion" brand positioning, professional focus on the Chinese women's fashion career, and actively spread La Eibelle Daybe near "enjoy life" home fashion culture. 
