Henan Xinye Textile Named Famous Brand on Textile Market

Henan Xinye Textile Co., Ltd. is a national large-scale textile backbone enterprise, one of Henan's 100 key enterprises and 50 high-growth enterprises. It achieved stock listing in November 2006 and passed ISO9001 international quality management system certification in 2000. Product Development Center awarded the title of National Functional Cotton Textile Product Development Base.

Over the years, the company has relied on scientific and technological progress and technological innovation to vigorously nurture Xinye's textile brands. This has enabled the company to achieve significant growth. Major economic and technical indicators have been ranked in the national advanced level for many years in a row, and its overall strength ranks among the top 10 in the same industry in China. Won the "National Advanced Group of the textile industry", "the top 20 companies in the competitiveness of the national cotton textile industry" and other honorary titles.

Implement technological transformation and upgrade the level of equipment. Raising the level of technical equipment is the key to the implementation of the brand strategy and the launch of the New York textile brand. For more than 10 years, the company has insisted on technological transformation as its support, and has invested 1.8 billion yuan to upgrade the company's technical equipment. At present, more than 80% of key production equipments are from Italy, Germany, Switzerland, Japan and other developed textile countries. The introduction has led the industry in China and has formed a complete and advanced industrial chain of “spinning-dyed-weaving-finishing-fabric”.

Implement product development and cultivate brand-name products. Relying on high-tech equipment and technological advancement, the company has established a provincial-level technology center, vigorously implemented new product development, and strived to cultivate brand-name products and called the Xinye textile brand. Development of high-grade ring cotton yarn, high-end air spinning, high-grade yarn-dyed fabrics, high-end apparel fabrics, four categories of products, of which nearly 80% of the products reached the level of cooperation with the international and domestic famous brands, become well-known on the market Brand.

Strict quality management, implementation of brand strategy. The company always regards product quality as the lifeline of the company and strives to create unique management advantages and quality advantages. The first is to strengthen the sense of quality, firmly establish the idea of ​​enhancing quality first and customer supremacy, and insist on improving both the internal and external quality of the product. The second is to constantly improve the long-term mechanism of quality management and improve the level of quality management. The third is to lay a solid foundation for quality work.