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i-baby Wang Yaomin, chairman of Shanghai headquarters to accept an exclusive interview with China Network
Recently, Chairman Wang Yaomin accepted an exclusive interview with the section "China Interview • World Dialogue" at i-baby Shanghai headquarters about the high-end brand in 2011 and insights into the future development of China's baby market. Interview content is China Network and China Economic Network hit. Www.china.com.cn is a national key news website managed by the State Council Information Office and managed by the Foreign Languages ​​Publishing and Distribution Administration (China International Publishing Group). In this interview, the interview team is very concerned about i-baby as a Chinese brand of globalization. In response, the chairman elaborated on the i-baby dual-brand strategy of "channel brand + product brand", the mode of cooperation between Chinese and foreign designers "modestly advanced and marketable", and the principle of "top three" global brand cooperation. According to the chairman, i-baby's first overseas specialty store will be officially opened in Florence, Italy in the near future. In the pursuit of a century-old brand, i-baby will slow down the store opening moderation moderately this year. It will further consolidate its brand base in terms of product portfolio, product delivery, store presentation and terminal shopping guide, and pay more attention to franchisee's strict selection in channel planning , To strengthen the e-commerce and physical store products separated sales. Wang Yaomin, chairman believes that China's high-end baby market needs a nurturing process, the brand should focus on long-term goals, not for the petty temptation, therefore, this must be a "from" to "get" process. The celebrity families love and use i-baby products, such as the famous TVXQ host Yuan Ming, rich life host Ye Rong, etc., more determined i-baby take the road of high-end brand confidence. At the end of the interview, the chairman and interview team shared a new word he had just completed in April. "Nujiao • Huangshan line" Potential peaks, clouds, Xuanyuan become a blessing. Longchuan Jiangwan two hundred years, rivers and lakes Saga legend. Huizhou merchant Road, camel sound crisp, vertical and horizontal unmanned enemy. Next to the arch community, I heard thousands of years crying. Lights over the ages, a cigarette, who once remembered? Away from the ancient holy and sages, cultural Jiangshan pass.