Queen's Baby Children's Wear: Building Brands in China

In the context of the complex global economic outlook and fierce competition in the industry, the Queen's high quality flag-raising strategy has continued to improve the market layout in mainland China; it has been sold in counters or specialty stores in various markets since entering the Chinese market for 6 years. The amount is far ahead of similar brands and the momentum of development continues to be strong. It is a well-known brand with a high reputation.

In 2010, the company further sublimated its brand and joined forces with Asia's top commercial space design company. It successfully upgraded its brand image and added several excellent flagship stores in Chengdu, Guiyang, Guangzhou, Foshan and Huizhou. The company also plans to standardize the new image of the brand to the nationwide specialty store and its own counter, and finally realize the unified transformation of the new image of the brand terminal. According to the relevant person in charge, the store after the “Queen Babies” has been rectified has not only promoted sales. The humanized service has been enhanced, which reflects strong brand competitiveness, service, and sales competitiveness, and enables Chinese babies to enjoy the consistently outstanding product quality and excellent service of “Queen Babies”.

BabyCreations Queen Baby is a famous brand in the United States. Its products are located in the high-end clothing market among infants and young children aged 0-5 years. The products are divided into three series: Outing clothes, underwear and supplies. The “babycreations queen baby” brand LOGO is composed of letters and Chinese queen babies. It uses simple lines to express high-end images, and is accompanied by playful English fonts to make the brand design more dynamic. The bright colors and lively golden colors throughout the color match highlight the brand's character of the Queen's Baby Brand Care and Natural Environmental Protection. Queen's baby pays great attention to product quality and environmental protection. From the selection of raw materials, production of products, and final quality inspection, we have always insisted on the selection of high quality and environmentally friendly raw materials, using advanced production techniques, and testing products according to international standards.

In the development process of Queen's baby, we have always pursued the concept of product quality as the fundamental and good service as the core. In the future, the company will continue to take the brand effect of Queen's Baby, work with distributors, and take care of more Chinese babies as its duty, so that the Queen's baby's reliable product quality and advanced service methods will enter the hearts of the people.