Vanke Launches Campus Promotion Program with Fashion.COSMO

Vanke (VANCL) announced recently that it will join the well-known fashion media "Fashion" at the beginning of the new school year in September. COSMO and others started the campus promotion program. This is another brand promotion initiative in 2010 after the company invited Han Han and Wang Haodan to endorse the brand and launched offline ads on a large scale.

According to the relevant person in charge of Eslite, in the three-month long national campus promotion activities, more than 2,700 people will be recruited by more than 2,000 colleges and universities across the country to open up the offline channels of the campus market. Vanke Eslite will also recruit 500 outstanding graduates from college graduates in 2011 as reserve talents.

In view of the college student market, Vanchem has recently launched a variety of apparel items, such as canvas shoes, sweaters, T-shirts, sportswear, etc., and has launched a special discount for campus purchases. Vanke Espin's theme of this campus promotion activity is “Fashion VANCL Dream Zero Distance”. According to the introduction, the company intends to promote “90s fashion concept” among college students, that is, advocating true self expression. Vanke Espin believes that it is a healthier fashion concept that combines the characteristics of each person, through inexpensive clothing, not vulgarity, not blindly superstitious big names.

Recently, Vanke Eslite has announced that it will recruit more than 2,700 campus agents from more than 2,000 colleges and universities across the country, and will be responsible for the distribution and promotion of Vanke Eslite products in major universities and colleges, aiming to further expand the university's consumer market of 300 billion yuan. According to the person in charge of the recruitment of campus agents, more than 1,000 people have signed up. The first 700 officially employed have already started work in the near future.

It is reported that Vanke Eslite will provide up to 16% promotion commissions for campus agents. There are no special business indicators for the campus agents. The main incentive is to motivate campus agents to actively carry out various kinds of publicity on campus through commissioning.

Vanke Eslite also announced the 2011 campus recruitment plan. According to reports, campus recruitment will be officially launched in October. Vanke Eslite reserves 500 campus recruitment positions in various fields such as technology development, logistics management, content editing, and apparel design, and reserves outstanding talents for the rapid development of the company.

In a public meeting recently, Vanke Eslite CEO Chen disclosed that Vanke Esthetics is expected to achieve 300% growth in 2010 and sales will exceed 2 billion. By 2011, Vanke is expected to sell 100 million garments.

Chen Nian and its management team believe that the company will soon realize a sales scale of 10 billion yuan. To do this, it needs to make appropriate arrangements in advance on warehousing and logistics, product R&D, IT R&D and talent reserve. Recently, Vanke Eslite’s talent reserve and recruitment efforts have increased significantly. The campus recruitment plan is considered as a necessary component.