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Join Mummy's Star to win market opportunities
I. INTRODUCTION Dongguan Jucheng Fashion Co., Ltd. is a professional clothing company integrating design, production, sales and service. Its children's wear brand "Mammy's Star" is the main brand of the United States Tianlong Group, specializing in serving 100-160cm middle-aged children, was established in June 1992, in Europe and the United States market with more than 10 years of successful experience in the cause of children's wear brands . Has a good brand image and reputation, to regulate the meticulous service won the European and American markets. Ju-cheng companies rely on the quality, the trend of development and continue to provide customers with the satisfaction of fashion high-quality products, which is our constant pursuit. Based on the thorough investigation of our design team in the domestic and foreign markets, the company constantly develops more than 200 unique new series with many series every season, the colors are bright and beautiful, the workmanship is fine and the price is suitable for the high-grade Children's wear market. Second, the brand introduction Brand name: Mammy's Star Brand concept: "the future of stars, mommy wish" Brand culture: "fashion, environmental protection, health, happiness, childlike" Quality objectives: "the pursuit of consumer satisfaction 100% "Quality concept:" Be careful, Beyond, Share, Perfect "Business philosophy:" Strive for excellence, work together to achieve a win-win situation "Business objective: To be committed to the healthy and harmonious development of children's career, Intimate children's clothing brand business. Age Positioning: 100cm-160cm tall middle-aged children Price positioning: Spring and summer: 48-198 autumn and winter: 88-488 Style Positioning: fashion, sports, personality, leisure, childlike consumer groups Positioning: a certain cultural cultivation of the group, A stable family income, the pursuit of fashion after 80 mom family; the pursuit of individuality, have their own ideas, good exercise in older children. Third, the business model The company's existing marketing franchise chain franchise business, respectively, agent, regional agents, single-store (counter) franchising, Direct four models to expand the brand of terminal sales market. The company has branches in Wuhan and plans to set up offices and agencies in Beijing, Nanjing, Chengdu, Hangzhou, Xi'an, Urumqi and other regional central cities and set up brand stores throughout the country. Fourth, the market outlook Targeting the current market situation of highly competitive children's wear brand, Mommy's Star Mammy's Star first in line with the principle of responsibility for the dealer, giving preferential policies to the dealer; the company and the dealer to truly share the risk and benefit sharing Effect. Mommy's Star Mammy's Star put forward: "The dealer is a company partner, but also the company's clients"; Mammy's Star Mammy's Star allows consumers to benefit the dealers to be profitable; Make distributors and consumers are equally important Position, the company sent the market supervision staff frequently patrol the market, fully grasp the market situation and make analysis, according to the different regions of the region, climate characteristics, to give timely guidance and training of goods, to minimize the dealer's inventory pressure and risk; at the same time Mommy Star Mammy's Star requires dealers throughout the timely feedback from the market the most advanced information to the company in order to facilitate the upgrading of products and enhance brand competitiveness. Today Mammy's Star pays great attention to its development in mainland China. With its strong design and production capabilities and sound quality control, Mammy's Star produces Mammy's Star products of good quality, fashionable style and reasonable price, To more Chinese consumers. Designed to Mammy's Star Mammy's Star enjoys popular support, to create a first-class international children's wear brand. We will uphold the "refinement and innovation, work together for a total of win-win" concept, the pursuit of "100% satisfied with the consumer," the quality of the goal is committed to the healthy and harmonious development of children's cause, to create the most intimate children's clothing at home and abroad Brand business. Dongguan City, Ju Cheng Clothing Co., Ltd Address: Shijie Southwest District, Dongguan City, Southwest Second Industrial Zone Contact: Tian Sen Tel: Fax: Website: