From the fashion capital of France Comme Toi - Christine Dai brand July 8 strong landing in the twelfth China (Shenzhen) international brand clothing and apparel exhibition. The "BOBO plot of free and unobtrusive" has created a wonderful and unique impression for the visitors. It has also won the favor and praise of many shopping malls in the industry. China Beauty Network reporter interviewed on the relevant circumstances of the exhibition Gongqing Dai women's total! China Beauty Network: Hello, respect for the total, this is the first time to participate in Shenzhen Couture Dai clothing women's clothing exhibition, exhibitors this year, which will give us what surprise? King respect: the second time to participate. This year Christine Dai women in the continuation of the brand city BOBO style, based on the exhibition image has been innovative, booth design using the boat shape, giving a fresh look, but also indicates that Christine Dai brand will take the sail sail. China Beauty Network: a fashion brand will always use a lot of promotion methods, many brands in the industry are not enthusiastic about the promotion of the show, we will see Christine Dai figure in the past two years, we are very curious, for Show us promote Christine is not what the unique secret? King always: We have always attached great importance to the Shenzhen Garment Fair, Shenzhen Garment Fair is the most authoritative and professional mature women's show, so in this regard more emphasis on publicity and promotion. In the promotion we have two experiences: First, only with Christine Dai brand positioning is the best promotion of advertising means, in other words, is the quality of promotion is more important; the second is to insist that only Adhere to do effective promotion, in order to the brand's image and concept ultimately delivered to the customer's ears, eyes and heart. China Beauty Network: You are both the boss and the chief designer, from the designer's point of view, do you think women's spring and summer 2013 will bring what popular elements? King respect: Christine Dai 2013 spring and summer will bring you more romantic, more French-style design elements. Spring and summer 2013 Christine Dai product is divided into three series of vacation, commuting and dresses, representing the main consumer state of Christine Dai three main state of life. Christine Dai brand positioning determines she is not a trendy wave in the popular brand, she insisted, the need to be the international fashion elements and their style perfect combination. For example, the holiday is the most unique series of Christine Dai, 2013 spring and summer vacation series will be more to reflect the style of BOBO, of which. . printing,. . Lace and other elements of use, that is in line with the international trend of the megatrends, but also on the natural and elegant Christine Dai romantic feelings of the best brand concept interpretation. China Beauty Network: Christine Dai is a French women's brand, also entered the Chinese market only two or three years, it was quickly favored by domestic people, the main reason is what? King always: Christine Dai brand originated in Paris, France, since entering the Chinese market in 2010, with its unique style of urban BOBO, classic and elegant printing products, exquisite craftsmanship and excellent quality quickly conquered the majority of domestic urban consumer groups . For two years, the modern urban BOBO style, crafted by exquisite prints and handcrafted craftsmanship, has become a DNA of Christine's brand and has sparked a wave of urban BOBOs in many markets - winning the favor of the domestic sales group and the industry's attention. China Beauty Network: A good brand is always accompanied by a good business model, Christine Dai women in the brand management What are unique? King respect: In the course of business management companies not only pay attention to a variety of sales performance indicators, more emphasis on long-term brand culture advocacy and cultivation. Christine Dai brand in operation has been adhering to the marketing strategy, product design, brand culture and promote the three closely integrated, the principle of perfect unity, so as to "keep abreast of the consumer market, shaping the brand culture," the good results. China Beauty Network: Diversification is the development trend of the brand, Christine Dai women's products include multiple series to meet the needs of different groups of people, what is the characteristics of each series? King respect: Christine Dai brand, including vacation, commuter and dress three series. The holiday series mainly focuses on the urban leisure life of the brand target consumers and seeks to show the BOBO temperament of Christine Dai women's intellectual and casual integration, elaborating the true meaning of soul vacation. Commuter series focuses on the brand's target consumer's business life, trying to reinterpret the image of rigidity and softness that Christy promises to convey at work. Dress series trying to high-quality high-quality small dress, to create a perfect social image of Christine Dai women, refined sophisticated, yet without any casuality; gorgeous sparkling, but 尽显 elegant. China Beauty Network: According to industry estimates, although the current trend of women's clothing market is saturated, but still has a huge space for development, from an industry perspective, you think the development trend of the women's wear industry in the next few years is like? King respect: I think the Chinese women's market in terms of the number of saturated on the whole, there is room for improvement in quality. That is, on the surface, the number of brands and the number of products tend to be saturated. However, from a deep perspective, the positioning of many brands is vague and their design philosophy is relatively backward and backward. However, with the growing development of economy and foreign exchange, Only enter the Chinese market. China Beauty Network: In general, I am more concerned about the development of our brand, the next two to three years, Christine Dai women have a how the development plan? King respect: As a brand into the country soon, we have seen a huge market space; Christine Dai brand to research and development as the core, brand concept, brand culture as the medium to rely on brand direct and joined to expand the form of high quality Service sublimation brand value; to create a century-old international fashion brand. We participated in Shenzhen Women's Wear Exhibition for the first time last year and achieved good response. The autumn and winter orders just concluded in May this year will be very successful. Many A-type benchmarking shops should be opened one after another in the second half of the year. July this year is the second time to participate in Shenzhen Women's Wear Fair, we show a new image of the program will certainly achieve good results. As of the end of 2012, Christine Dai brand successfully completed the country to open 50 stores plan, including the key areas in the benchmark shop and part of the franchise stores. 2013 plans to open the number of 80-100 home, these two years is particularly important for the development of the next few years. Strategically, Christine is committed to localization of its French origin, within five years strive to develop into China's domestic first-line women's brand. Yiwu Hongsen Inport and Export Co.Ltd. , https://www.hongsenaward.com
